Google, Bing, or Yahoo!? Which search engine you use is as personal a choice as Facebook vs. MySpace. And depending on your objective, it may matter even less. Google Sites led the U.S. core search market in February with 65.5 percent of the searches conducted, followed by Yahoo! Sites (16.8 percent), and Microsoft Sites (11.5 percent) (comScore report February 2010). While the search engine battles are still raging, although not nearly as interesting as the “burger” vs. “cola” wars, there are still reasons to understand the differences.

A few months back, my buddy Andy Guy (@wondergempr) and I were drinking martinis at Bistro Bella Vita when another friend, Andy Visser of Grubb & Ellis|Paramount Commerce called to say he was heading