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About The Image Shoppe

Your Brand Marketing Ally Since 2003

Marketing experts who go all-in to help businesses create transparent brands.

OUR STORY

What does it mean to be a Brand Ally?

Excellent question. To us, our role as a Brand Marketing Ally means being a lifelong partner to our clients, community and planet. That's right—we're in it for the long haul. As a team of marketing experts strapped with years of experience, a passion for what we do and who we work with, TIS is just the kind of ally you want to have on your side—and you on ours.

Using business as a force for good to be the best ally for our clients, community and planet.

B CORP

Committed to the Triple Bottom Line Business Philosophy.

The Image Shoppe is the first marketing firm in the state of Michigan to become a certified B Corporation. This means that, as a for-profit business, we meet rigorous standards of social and environmental performance, accountability and transparency set by the nonprofit B Lab. Basically—we work extra hard to ensure our business practices are friendly to our employees, community and environment—not just our profits.

WHAT MAKES US A CERTIFIED B CORP?

  • Implementing a rigorous recycling and composting program for proper disposal of our resources
  • Serving/volunteering with various Grand Rapids organizations, such as The Cook Leadership AcademyEquity Drinks, WMEAC, Well House, Grand Rapids for Animals, among others
  • Being responsible employers by paying our employees competitive, living wages not less than 50% of executive salaries
  • Sourcing recycled and alternative fiber papers for print pieces (from local Grand Rapids/West Michigan sources as often as possible)
  • Covering 85% of costs for employee health-insurance plans
  • And so much more!

Interested in becoming a certified B Corporation? Click here to take the Local First Quick Impact Assessment.

Brand marketing services backed by a process that works.

SERVICES

Branding, marketing, design, copywriting, web development, SEO, and more—all in one shoppe.

We've been around quite some time—so we've got this whole brand marketing thing down. With decades of combined experience here at TIS, we've developed a process that works and evolves to remain relevant based on your specific needs.

As your Brand Marketing Ally, our Services include:

  • Strategic Mind-Mapping
  • Message Architecture
  • Market Research
  • Brand Audits
  • Brand Narratives and Positioning
  • Brand Standards Guides
  • Website Design & Development
  • Digital Marketing
  • Logo Design
  • Print Design
  • Content Development & Copywriting
  • SEO
  • Social Media Marketing, and more!

Our Team

ROB McCARTY

ceo & partner

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KAREN TRACEY

creative director & president

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TROY BEST

vp client relations & partner

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GREG SMITH

lead brand srategist

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LISSA MARQUES

art director

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AARON SCHAUT

lead web developer

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MARK BOLEK

sr. graphic designer

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NATALIE TOPALIAN

jr. copywriter

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ANGELA FOX

office & traffic manager

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Lookin’ for a brand ally?
Let’s chat.

Send Us
a Message.

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