... there was Karen Tracey Design. When my business partner and wife Karen first founded her freelance business—Karen Tracey Design—in 2000, she was a one-woman show working out of our attic (still kicking ass, nonetheless). When she asked me and Troy to join forces with her a few years later, I didn't quite know what I was getting myself into, but I was ready to dive in head-first.
In 2003, Karen Tracey Design officially became The Image Shoppe, made up of just myself, Karen and Troy. It was upon the founding of TIS that we moved into our first brick and mortar: 368 Diamond Ave. SE. Keep in mind, the corner of Diamond & Wealthy we know today was definitely not the same back in '03. Sure, things were a little rougher around these parts back then, but we still loved the area all the same—it felt like home, and always will.
With 10ish years under our belt, we had quite literally more than tripled in size (from 3 employees to 10), and our 705-square foot office was just a little too cozy for us. So, we made an upgrade and decided to expand to two buildings: 959 Wealthy St.—right across from 368 Diamond. We had creatives at 959 and the account team at 368. The split wasn't ideal, but we dealt with it for a couple years—until we couldn't anymore.
In the summer of 2015, we made another big decision at TIS: Combining forces yet again, fitting all of us TISers over at the 959 Wealthy St. office, utilizing 368 Diamond as a conference/meeting space. While bigger than our original brick and mortar, the space at 959 Wealthy St. was still a little on the too-close-for-comfort side. Our Wealthy/Diamond location became such an important piece of our identity, but we knew something had to change.
That's right, folks. After nearly 15 years of working in the Uptown/Wealthy St. Business District, it's time we say goodbye and take on a new Grand Rapids neighborhood—West Side, here we come! On Friday, July 28, TIS is officially moving to Grand Rapids' West Side.
The Image Shoppe
756 Fulton St. W, Suite 202
Grand Rapids, MI 49504
Phone Number: 616.773.3010
This move is a huge, albeit incredibly bittersweet moment for us at TIS. While we're sad to say goodbye to this community that we've invested so much time, energy and love into, we're excited to begin a new chapter and fall in love with another neighborhood and its people. Growth is an awesome thing, and we'll be able to grow even more in this new space of ours.
With that, we have to give a huge shout out to all of our neighboring businesses and friends that we've grown to love over the last 14 years. We've seen a lot of people come and go since '03, and each and every one of you has made a significant impact on us at TIS. From the bottom of our hearts, thanks for everything—we'll always consider you our neighbors!
Y'all have been just about the best neighbors any business could ask for. Please visit us in our new space!
We'll be hard at work putting our new office together at the end of July and beginning of August to make it feel like home. Keep a lookout for photos of our new digs on the blog and social media in the next couple weeks while we start putting things together!
If you ever find yourself on the West Side, stop by and pay us a visit. We'd love to meet up with ya for a coffee at The Bitter End or Rower's Club, for a beer at Fulton Street Pub or Tip Top Deluxe, or some froyo at Spoonlicker's.
From the Archives: The Image Shoppe’s Top Branding, Marketing & Sustainability Blog Posts
7 Moving and Packing Tips to Make Your Move As Efficient As Possible
#TIS Wins: July 17–21, 2017
Say Cheese! 4 Tips for a Successful Photo Shoot
5 Useful Resources for Summer in Grand Rapids
How to Write Useful Content to Increase Web Traffic
Hold Up… Facebook Cover VIDEOS?!
Lake Michigan Beach Guide
Email Signatures: Embrace Them, Don’t Fight Them
Moz & Local Search Association Webinar Round-Up: Local Search Ranking Factors 2017
Brand Stories, Part 3: Telling Your Brand Story
Brand Stories, Part 2: How Brand Stories Work
Brand Stories, Part 1: Why You Need to Tell a Brand Story
Choose Your Own Website Adventure for Better Lead Generation
A Lesson in Branding from United Airlines
Logos that Stand the Test of Time
10 Events to Celebrate Earth Day in Grand Rapids
Vacation is Calling! Team TIS’s Top Spring Break Destinations
Our Commitment as an Ally: Tackling Diversity & Inclusion at TIS