The Image Shoppe's Lake Michigan Beach Guide

“We initiated internal organizational changes that were creating a gap between messaging and brand, and backed them up externally."

Karen Tracey, Creative Director at The Image Shoppe

Bistro Bella Vita Responsive Website Design & Development
Bistro Bella Vita Responsive Website
Bistro Bella Vita Branding & Print Materials
Bistro Bella Vita Print Campaign

Rebuilding the brand from the inside out.

In the words of our own Rob McCarty, “You can’t fix a brand problem until you fix the people problem.” We quickly recognized organizational issues when we began working with Bistro Bella Vita in 2000. Guests were reporting inconsistent experiences—either hitting the mark or falling short of expectations. As we dug in to discover more about management and staff, it became apparent that the first step had to be to adjust what was happening internally in order to fix the brand reputation.

TIS began by stabilizing the company: cutting advertising waste, defining the brand and organization’s strengths, improving messaging, and more. We were able to take things up a notch and position Bistro (and later The Green Well and Grove) as one of the first restaurants to serve local food made from local ingredients. Sixteen years later, we’re proud to say that we’ve been part of a movement with Essence Restaurant Group—some of GR’s most well-known and well-liked places. Yum!

Content Development
Display Ads
Logo & Brand Development
Media Strategy
Responsive Web Design
Information Architecture
Search Engine Optimization (SEO)
User Experience (UX) Design

“Our partnership with TIS is essential to our business. They're more than our marketing company; they're trusted counsel, great friends, family.”

James Berg, Managing Partner


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