The Image Shoppe's Lake Michigan Beach Guide

"At every step of the process, they walked us through the importance of messaging, conceptualization, and forward thinking… And they made it fun."

Chris Smit, Director of the DisArt Festival

DisArt Branding & Print Materials
Logo + Brand
DisArt Branding & Print
OUR APPROACH

Shape a brand that spreads a powerful message.

When Chris Smit came to us looking for a brand for his Disability Art Festival, we knew we had an important job. We had to craft not only a timeless logo, but a brand that would resonate throughout the years to represent his wonderful DisArt Festival. The task was pretty intimidating, but we didn’t let that hinder our imagination. Chris wanted a brand that would change the world, and we knew that with our expertise and his message, it would go far.

We worked closely with Chris and his team to first develop a powerful position statement along with messaging architecture. This paved the way for an iconic logo that took their vision and made it a reality. After much sketching and concepting, we delivered a logo and brand style guide that the client was beyond excited to implement into the first DisArt Festival.

Information Architecture
Logo & Brand Development

“The brand could not have been better, and the manner in which it was delivered was professional, exciting, and innovative.”

Chris Smit, Director DisArt Festival

WORK

check out some of our favorite stories...