Karen Tracey, Creative Director at The Image Shoppe
Essence Restaurant Group wanted to take a more dominant role in each of its restaurant locations (Bistro Bella Vita, The Green Well, and Grove) as well as in its advertising. The brand needed a more commanding presence that could effectively communicate its purpose as well as support each of the strong, individual restaurant brands.
After intensive research, mood boards, and a close examination of the purpose and passion of the group, we were able to give the brand exactly what it needed to evolve—a fresh approach with a presence that matched the culinary experience and passions of the chef teams and ownership.
James Berg, Managing Partner