The Image Shoppe's Lake Michigan Beach Guide

"Essence needed a brand overhaul to support the strong, individual brands of each restaurant with a dominant presence."

Karen Tracey, Creative Director at The Image Shoppe

Essence Restaurant Group Branding Materials
Branding
Essence Restaurant Group Branding
Essence Restaurant Group Website Design & Development
Web
Essence Resaurant Group Website
OUR APPROACH

A great brand made even better.

Essence Restaurant Group wanted to take a more dominant role in each of its restaurant locations (Bistro Bella Vita, The Green Well, and Grove) as well as in its advertising. The brand needed a more commanding presence that could effectively communicate its purpose as well as support each of the strong, individual restaurant brands.

After intensive research, mood boards, and a close examination of the purpose and passion of the group, we were able to give the brand exactly what it needed to evolve—a fresh approach with a presence that matched the culinary experience and passions of the chef teams and ownership.

Content Development
Copywriting
Logo & Brand Development
Responsive Web Design
Search Engine Optimization (SEO)
User Experience (UX) Design
Media Strategy

“Our partnership with TIS is essential to our business. They're more than our marketing company; they're trusted counsel, great friends, family.”

James Berg, Managing Partner

WORK

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