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Case Study: IKUS Life Enrichment Services

Life Enrichment Service: Recreating the Indian Trails Brand to Reflect Organizational Growth

MAIN BENEFIT

TIS worked with the former Indian Trails Camp to identify and discover the “Thing” that makes them unique—beyond their “camp” program—to recreate their brand and overall mission.

BENEFIT SUMMARY

Establishing a parent brand for Indian Trails Camp, IKUS Life Enrichment Services, that encompasses all of its services allows the organization plenty of room for growth and expansion

STORY TELLING

THE CHALLENGE

The well-established Indian Trails Camp program and organization had served its audience well for years, but with its natural growth and implementation of more programming and services, the “camp” name no longer spoke to or accurately described the organization’s overall mission.

THE SOLUTION

TIS started with our Discovery process to unveil the “Thing” that makes this organization unique beyond its specialized camp for individuals with disabilities. Then, we created a parent brand for Indian Trails Camp—IKUS Life Enrichment Services—to encompass all of their services and programming, allowing for plenty of room for growth and expansion. After the development and naming of this parent brand, TIS designed and wrote digital and print marketing materials as well as a brand-new website to accurately and concisely communicate the new IKUS brand to their audiences.

THE RESULT?

Through the creation of the IKUS parent brand to Indian Trails Camp and its digital and print assets, the organization has a more honed-in messaging, room for growth, and more opportunity to live out their mission and do good for the Disabled community.