The Image Shoppe's Lake Michigan Beach Guide

We were impressed with TIS's strategic, collaborative approach to the rebranding process...

Maura Lamoreaux, KCRC Communications Manager - (Read full quote in article)

Kent County Road Commission Responsive Website Design & Development
Web
Kent County Road Commission's Web Site
Kent County Road Commission's Message Architecture
Message Architecture
Kent County Road Commission's Message Architecture
Kent County Road Commission's Logo Redesign
Logo
Kent County Road Commission's Logo Redesign
Kent County Road Commission's Rebrand Award
Logo
Kent County Road Commission's Rebrand Award
OUR APPROACH

Recreating a reliable brand.

We implemented a brand overhaul and new website design for Kent Country Road Commission (KCRC). As a prominent county service, we needed to represent an honest, consistent message around KCRC’s principles of safety, reliability and efficiency. In order to successfully communicate this, we delved deep into the brand from every angle.

We started with our messaging exercise to ensure strategic, memorable communication. Then we crafted an improved tagline and a new, professional logo to seamlessly connect to their principles. We also created a website with a dynamic CMS for easy updates with features like Report An Issue syncing with Google Maps (mapping issues within a jurisdiction), dynamic FAQ, and content-rich maps with county lines, pop-up projects and project locations.

Maura Lameroux, KCRC’s Communications Manager, was very satisfied with her experience. “We hired The Image Shoppe (TIS) for our rebranding effort and were impressed with their strategic and collaborative approach. This experience and a competitive proposal led us to select TIS for our website redesign. The project was larger than anticipated and not without setbacks, yet our TIS team did not waiver in providing us with a user-friendly website that represents us well.”

Logo & Brand Development
Responsive Web Design
User Experience (UX) Design
Information Architecture

This project represents our commitment to technical innovation and pushing boundaries.

Troy Best, Account Manager

WORK

check out some of our favorite stories...