Greg Smith

"Storyteller"

Throughout my professional career, I’ve helped businesses across various industries tell their stories—including nonprofits, technology and architecture firms, commercial publishing, and more. As a former business owner, I’m a natural-born leader, creative thinker, and ideator with experience in content writing, editing, and design. I love pulling all these threads together to help brands build their stories and strategies. My passions for traveling, lifelong learning, and storytelling fuel me to become a better client manager and colleague every day.

Staff Particulars

Hometown:
Huntington Beach, CA (but Boulder, CO is like a second hometown—where I went to college, met my wife, and most of our family lives now.)

Wisdom:
Doing the right thing isn’t usually complicated, just hard. Work hard at doing the right things, and they get easier. Never be afraid to do a few, hard, right things—when you do, most everything else will sort itself out.

Business Philosophy:
Simplify everything: the product, the story, the execution. The best businesses are the easiest to understand. Complicated brands are not only confusing, but often a crutch used to avoid making hard choices about what they want to be.

Tools of the Trade:
Eyes and ears first and foremost. A willingness to travel to see and listen. Pen and paper. A whiteboard. Then, and only then, an iMac and MacBook with Scrivener and Adobe Creative Suite.

Hobbies:
Writing, reading, painting, traveling, outdoor sports, wine, and spending time with family.

Music:
Van Morrison, Ella Fitzgerald, The Chieftains, Jethro Tull, Pink Martini

Team

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