Behind every successful and established business I believe there are those special individuals who care about the quality and the heart of their product or service. Each one striving against the common flow of taking the quickest (and often shortest lived) way to profit. They care more about the public and their ongoing/long-term relationship with them rather than short term earning. They add value to their industry and their community.
I believe this goal should be even more true for the modern graphic designer.
When I started to study graphic design in 1994 I had little to no knowledge of this. After working in the industry, studying in college, and reading the works of timeless great designers; I soon discovered the long (but good) road ahead. In visual communication quality stands apart amongst a sea of mediocrity, but rarely is it easy to produce. I believe good design is well worth the effort of overcoming the barricade of quick solutions. As you read this, I hope you feel the same way about about your work within your own industry.
Comstock Park, MI
Modern graphic design is about establishing good, lasting, memorable, honest and sustainable communication/relations with the outside world. To arrive at a the highest quality in a brand is usually a long road to walk… but it seems half the distance when we walk there together.
“To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.” –Paul Rand
Tools of the Trade:
Pencil & Paper, iPod Touch, Cannon SLR, any Mac Desktop
Mountain Biking, Disc Golf, Light Woodworking, Image Making
Mute Math, Jeff Buckley, Pearl Jam, Matt Kearney, Johnny Cash, Sia, A Fine Frenzy, Pretty Much Anything…