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Should My Brand be on TikTok?

TikTok has gained massive popularity since its international launch in 2017. By catering to the diminishing attention span of online users, the short-form video platform has become the king of engagement and entertainment. In a world where video content is increasingly becoming a demand on social media platforms, your brand should consider adding TikTok and video to your digital strategy.

We’ve broken down the facts to show you the potential this platform has for helping your brand reach new audiences:

  • Has generated more than two billion lifetime downloads on iOS and Android
  • Users spend on average 858 minutes per month on the app as of March 2020
  • Number of users is projected to increase by 22 percent year over year, reaching 88.7 million users in 2024
  • TikTok is used by 21 percent of Americans, 55 percent of which are 18–24-year-olds
  • TikTok is among the top 10 of the world’s most used social media apps 


Businesses big and small can take advantage of all that this platform has to offer and let loose by showing off a more fun, creative side of your brand. There is endless potential for reaching millions of consumers—both free and paid—every day. All it takes is a commitment to time and creativity to consistently share engaging, authentic content.


Boost Brand Awareness

It’s clear by now that TikTok garners a huge audience, and with 90% of users coming back to the app multiple times a day, you’re guaranteed to catch eyeballs. TikTok’s algorithm will also help increase your brand’s visibility as it focuses on user interactions and video details, like captions, hashtags and audio. 

Show Off Your Authenticity

TikTok users are known for creating very organic content. Brands, on the other hand, can sometimes get a bad rep for being disingenuous in their marketing. When TikTok for Business was initially released, the company made a bold statement: Don’t make Ads. Make TikToks. This continues to be something brands should consider while creating their strategy and is great for smaller businesses who may not have the resources to create video with high-production value. 

Share Your Message Through Influencers

Another way to seamlessly blend your marketing content into the feed is to utilize influencers. Large and small, these people consistently put out content on the app and receive high engagement rates. Promoting your products and services through these platforms can help build trust with consumers and expose your brand to potential users. 


Establish your goals. Understand what it is you’d like to accomplish through the app and design your strategy accordingly. 

Brainstorm video ideas. You don’t have to plan out every video to a tee, but you should have some content buckets filled with ideas for keeping your content fresh and on brand.

Know your audience. This will get easier as you track engagement over time, but understand what your audience is interested in and produce content accordingly!

Stay in the loop. Trends are constantly changing on this app, so be sure to stay relevant and timely with the content you put out and be sure the trends you hop on are relevant to you!

Take advantage of hashtags. The discover page is your ticket to getting noticed on TikTok, and hashtags help the algorithm reroute your content to appropriate audiences. Study up on relevant hashtags and always include #fyp!


If your company goals resonate with any of the above, it may be time to add TikTok to your digital marketing strategy! Reach the right audiences for your brand across social channels and turn eyeballs into loyal customers. With our in-house creative team, TIS can help to create a paid and/or organic strategy that will best determine how to plan and manage your content. Learn more about our social media services and set up a time to chat with us! 

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