Reaching new markets for a legacy bank

Union Bank has been the #1 Bank of choice for West and Central Michigan’s makers, builders and growers since 1934. As their brand marketing partner since 2018, TIS has been helping them grow their clientele in different markets around the greater Grand Rapids area. From marketing collateral to full-blown campaigns, we lead every Union Bank project with a strategic approach to determine how best to portray the bank’s offerings to the right audiences at the right time.