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Case Study: Downtown Grand Rapids, Inc. Marketing Audits

"Our partnership with The Image Shoppe has been fantastic. Offering digital marketing insights to our downtown Grand Rapids businesses has been invaluable to the growth and optimization of these businesses during the pandemic. We really appreciate the generous expertise and support for the downtown GR community from The Image Shoppe!

- Andy Guy, Chief Outcomes Officer


We worked with Downtown Grand Rapids, Inc. (DGRI) to provide local downtown businesses with an in-depth digital marketing audit. Our team of experts reviewed and presented recommendations for the company's website, social channels and SEO, offering simple solutions with the highest return on investment. This work gave us the opportunity to discover universal trends and opportunities our local businesses were underutilizing and help them reach their potential.


Timely operational/COVID-related updates that are current and easily found keep the business relevant

Clear objectives and call-to-action creates purpose and motive

Google My Business features engage audiences and increase SEO

Consistent, meaningful use of social media gives a clear purpose to the company's unique business offerings

Consistency in look and sound builds trust with your audience and brand recognition in your industry


As the pandemic continued to affect local downtown Grand Rapids businesses, we found it important to work with DGRI to help grow these businesses in a time where the idea seemed unattainable. We were determined to provide solutions for these businesses to improve their company.

TIS and DGRI completed digital marketing audits and presented recommendations that could be easily applied to the business—with little to no cost. These improvements helped grow their search engine results, build relationships with their customers, increase relevancy and more.

Local Grand Rapids businesses were able to maximize their marketing efforts and stay afloat in a time where budgets were scarce.