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Case Study: Start Garden - The 100

Attracting aspiring entrepreneurs of all backgrounds with an approachable brand to participate in a new, city-wide program.

MAIN BENEFIT

TIS partnered with the passionate folks at Start Garden on their latest initiative to bring new business ideas to life with The 100 campaign. We designed the logo, created print and digital collateral, apparel design, and developed The 100 web application—which includes a feature for users to record and submit a 100-second business pitch and for judges to review and vote on each submission.

BENEFIT SUMMARY

Intelligent, intentional design with 100 dots representing the 100 finalist ideas as little "lightbulbs."

Lively, engaging graphics and color palette to draw interest and support innovative thinking.

Developing a brand that stands alone and coordinates well with the Start Garden family of platforms.

A well-branded package of materials from online assets and display to event signage and collateral.

STORY TELLING

THE CHALLENGE

Start Garden needed a web app for The 100 to capture startup pitches in video format and have the custom administrative functionality that included demographic reporting, video sorting, admin voting website to engaging, It was important to engage a broad range of participants with diversity in age, race and ability, as well as to encourage a wide spectrum of ideas.

THE SOLUTION

TIS developed a web app with membership portal that allowed desktop and mobile upload of pitch videos, sorting, reporting that was accessible 24/7 anywhere from pitch events to the comfort of one's home. The web app was further supported by marketing support materials from collateral, signage to display ads yadah

THE RESULT

The web app, logo and marketing materials were extremely well-received by the client, the target audiences and sponsors. With over over 700 people submitting videos of their 100-second pitch in 2018, this program was considered a tremendous success in its first year.

  • 1,181 attendees on Demo Day (not including the 100 participants and vendors)
  • 14,532 live-streaming audience at the final 100 event
  • Participants were surveyed and on a 1-10 scale (10 = highly motivated)of motivation to continue on with their idea; average answer: 8.28 
  • Approximately 75% of participants made between 4–12 new connections as a participant in The 100