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Case Study: X Ventures

Growing and committing to a brand from scratch to ultimately achieve selling the company to a much larger competitor.

MAIN BENEFIT

Creating a brand identity that was widely recognized in Grand Rapids and beyond—ultimately resulting in a major sale to a large competitor.

BENEFIT SUMMARY

Team TIS helped to launch this start-up company without an in-house marketing team.

Initially shaping the brand to present itself as a much larger entity upon its launch than it actually was.

We helped to grow the brand rapidly which ultimately led to X Ventures' CEO Chip Bowling to achieve a sale to a larger competitor after just six years of operating.

STORY TELLING

THE CHALLENGE

Creating a name and identity that the X Ventures team was happy with to stand out in the market, without the presence of an internal marketing team to support the launch.

THE SOLUTION

Starting from the ground-up, Team TIS built the X Ventures name and identity that the owners were able to get excited about and support internally. From there, we built several assets and presentation decks to achieve the company's first major deal. For the years following their initial launch, we supported X Ventures through their entire business lifecycle and built assets as needed to achieve their goals of helping West Michigan businesses "mark their spot."

THE RESULT

Growing the brand to the point of a successful sale of the company to Bradley Company in October 2018.