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lead brand strategist

  • Brand storytelling specialist
  • Wine and golf connoisseur
  • Passionate traveler and lifelong learner

“Never be afraid to do a few, hard, right things—when you do, most everything else will sort itself out.”

Throughout my professional career, I’ve helped businesses across various industries tell their stories—including nonprofits, technology and architecture firms, commercial publishing and more. As a former business owner, I’m a natural-born leader, creative thinker and ideator with experience in content writing, editing and design. I love pulling all these threads together to help brands build their stories and strategies.


Calvin College Alumnus

Holland Professional Club Member

Local First Member

University of Colorado at Boulder Alumnus

UCLA Alumnus

Recent blog posts from GREG SMITH

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