Forty Acres
INDUSTRY
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Food and drink services
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Grand Rapids, MI
OVERVIEW
Forty Acres Soul Kitchen had a unique and truly authentic restaurant concept for Grand Rapids but needed help tightening the brand and making it relevant for diners in GR despite several delays in opening dates and obtaining a liquor license. TIS created a strategic plan to keep diners excited about the opening of Forty Acres and willingness to dine there before they were granted a liquor license.
"We appreciate the TIS posse through and through. They're more than just brand marketers—they're true allies."
Creating and operating an authentic brand story for a Black-owned restaurant and cannabis business.
BENEFIT SUMMARY
- Supporting the development of Forty Acres’ Big Idea and their unique brand narrative
- Supporting pre-launch and post-launch activities including menus, website design and development, signage, social media management, print collateral design and copywriting, brand manual, brand snapshot and more
- Supporting Forty Acres with marketing strategy, design and execution
THE CHALLENGE
With a delayed launch and grand opening set without a liquor license, TIS was challenged to help Forty Acres maintain relevance in the market and generate ongoing excitement for diners in Grand Rapids.
THE SOLUTION
THE RESULT
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TOGETHER
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