Good For
INDUSTRY
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Community Service
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West Michigan
OVERVIEW
TIS helped Local First create a new brand to extend the ability to signal all the good companies in our community are doing—whether locally owned or not. This brand needed to coordinate with Local First as well as the umbrella People First brand that we developed for the organization, enabling them to extend their reach to include nonprofits and companies that are globally or nationally held. Our work included logo creation, brand snapshot, messaging, website, digital and print display ads, campaigns, sell sheets and more.
Creating sub-brands for an already established local organization to open doors to do good in the community.
MAIN BENEFIT
BENEFIT SUMMARY
- Designed a logo to appeal to a broad base of constituents from large corporations to smaller startup businesses, all of whom are interested in doing good in their communities
- Designed and developed a modern, clean, responsive website with a CMS for staff to easily update content
- Worked with Local First to develop a strategy through discovery sessions with both their internal team and external stakeholders to ensure we established the correct direction for the organization and development of the new brand family
THE CHALLENGE
Local First wanted to extend its work in supporting the triple-bottom-line philosophy by offering a way for more companies to show the good they are doing in our communities, regardless of whether or not they were a locally owned business.
THE SOLUTION
THE RESULT
HAVE A PROJECT IN MIND?
LET’S WORK
TOGETHER
Request a Proposal
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