Laker Line
INDUSTRY
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City Transit
LOCATION
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Grand Rapids, MI
OVERVIEW
TIS worked with CDM Smith, AECOM, The Rapid and William & Works to support the development of The Laker Line—the second Bus Rapid Transit system in Grand Rapids, MI. We built the visual identity for The Laker Line and created brand awareness through on-campus communications, neighborhood-targeted direct mail, email campaigning, infographics for public meetings, project decks that were delivered to various stakeholders and more.
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