Our Communities Children
TIS worked with Our Community’s Children (OCC) and The ELO Network on a gamut of branding services. In our Discovery process, we determined OCC and its partner organizations struggled with their identity and required realignment that better-communicated services and aligned stakeholders around a common purpose. Our results led us to facilitate surveys and focus groups, create updated positioning and messaging, tagline, parent logo and sub-logos, a brand manual, website design and collateral materials.
Creating solid brand identities and consistent messaging with Discovery and extensive research.
- OCC and ELO had some confusion in their market that required us to get to a deeper understanding before setting out to rebrand ELO. We first had to take a deep dive with our Discovery session to determine their organizational structure and how best to communicate what their various programs offer children in our community.
- We helped OCC define their various audiences and develop appropriate narratives and messaging for a better user experience within each organization.
- TIS rebranded five initiatives under an OCC umbrella brand to align with the strategic direction of the organization.
- We developed strategy and collateral materials to support the updated OCC and ELO brands.
TIS was originally hired by The ELO Network to help update the brand by developing a marketing plan and strategy for ELO. We quickly discovered that ELO’s challenges in messaging stemmed in part from different organizations and initiatives within the OCC program set.
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