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Digital Marketing

We pride ourselves on offering expert digital marketing services for small- and mid-sized businesses and organizations—but our capabilities can and have expanded into large corporations, as well. No matter the size or scale of your business, The Image Shoppe’s digital team will help you achieve—or even surpass—your key performance indicators (KPIs) and prove a valuable return on investment.

Web Development

Your website is the epicenter of your brand’s digital marketing—your most valuable digital asset that you own. While other digital platforms like social media or business listings may be important to your marketing mix, this is considered “rented” space and can disappear at any given moment; whereas your website and blog are 100% owned by you. Not all digital marketing avenues may be appropriate for your brand, but if they are, The Image Shoppe will create a strategy and follow up with all necessary assets such as graphics, content/copywriting, analytics and more.

Web Analytics

Tracking web analytics is key to reaching your KPIs. The Image Shoppe’s digital marketing team has decades of experience measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize your ROI. This is what gives us insight into how to be more efficient with marketing time and budgets.

Conversion Rate Optimization

Conversion rate optimization (CRO) is critical to any digital campaign. The CRO process involves understanding how users move through your site, what actions they take and what’s stopping them from completing your goals. Goals could include micro-conversions such as clicking a link, viewing a video, subscribing to email or macro-conversions like making a purchase. The ultimate goal is to align a website visitor’s motivation with their post-click intentions.

However, there are many challenges that must be overcome to improve conversion rates. The Image Shoppe takes a data-driven approach using insights from tools such as Google Analytics, Hot Jar and other software platforms to test and align content that will generate and achieve the desired action.

Customer Relationship Management (CRM)

CRM is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer-service relationships and assisting in customer retention and driving sales growth. There are hundreds of CRM software platforms but the most commonly known platform is Salesforce.

Content Marketing

Content marketing is just that—marketing that involves the creation and sharing of relevant and branded content (e.g. blog, videos, photos, copy, social media posts, etc.) to promote a brand’s services or products. All content that is created for your brand should be strategic, well-thought-out, purposeful and valuable for your audience.

Digital Audits

A digital audit involves an in-depth look into any combination of a brand’s digital platforms, including Google AdWords, Bing Ads, SEO, social media, digital content, among other potential digital assets. The Image Shoppe reviews all areas of digital deemed necessary by our team and creates a report with improvement recommendations for review by your team.

E-commerce

Simply put, e-commerce is the act of purchasing commercial goods online. The Image Shoppe has experience with the design, development, monitoring and digital advertising of e-commerce sites for optimal sales and success.

Email Marketing

Even with the presence of social media, email still reigns as the most effective marketing tool for businesses. Email allows you to feed content and promotions directly to your core audience, keeping them engaged and loyal to you. Plus, your email list is another piece of 100% owned media for your marketing mix. Whether you already have an aggregate email system in place or are ready to enter the email marketing world, The Image Shoppe is here to help.

We offer a variety of services for email marketing, including account setup, template design and development, list conglomeration, copywriting and scheduling, in email marketing software like MailChimp, Constant Contact and Campaign Monitor.

Native Advertising

Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Native ads match the visual design of the website they live within and look and feel like natural content. There are five core native ad formats: in-feed native ads, promoted listings, content recommendation widgets, custom content units and in-ad. If you’re interested in learning more about each of these, let us know.

Paid Search (SEM)

Search Engine Marketing Services

Otherwise known as SEM, this is an umbrella term for a form of digital marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). The Image Shoppe offers an array of search engine marketing services including search engine optimization (SEO), pay-per-click (PPC), contextual advertising, digital asset optimization and paid inclusion. This is an area of digital marketing best left to the professionals.

Search Engine Optimization (SEO)

Better known as SEO, search engine optimization is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic and increase awareness within search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. This is an ever-changing colossal beast that’s best left to the professionals like The Image Shoppe.

Social Media

Whether it be Facebook, Twitter, Instagram, LinkedIn, or another platform, our team provides strategic social media expertise and works directly with account teams and clients to create content calendars and a posting schedule based on your budget and needs. We can take full responsibility for running your social accounts, work one-on-one with member(s) of your team, or provide guidance for one of your internal team members to run your accounts, as well.

Technical SEO Audits

With the help of the industry’s leading online tools, The Image Shoppe is able to take a deep dive into your website’s SEO efforts and pinpoint specific areas that are seen as “errors” to a search engine—from meta tags and descriptions to images, title tags, and more. Once we compile our results, we create a detailed recommendations report for improvements to ensure your website is optimized for all search platforms.

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Any of our services piquing your interest? Let us know how we can help!

Call us at 616.330.1003 or hit the form below.