Services Branding Digital Marketing Creative Strategy Copywriting Digital Marketing Marketing has always been about connecting with your audience in the right place, at the right time. Today, that means meeting them where they’re already spending time: on the internet, of course! Enter digital marketing—in other words, any form of marketing that exists online. Our comprehensive marketing efforts cover all your digital marketing needs with strategies based on an expertise-driven, client-centric approach. And with the digital landscape continually evolving, we evolve with it. Web Development Let’s be real—our entire world seems to live in the digital plane these days, especially when it comes to brands. You see (or should see, anyway) brands everywhere on the web—whether it be social media, websites, display ads, search ads… the list goes on and on. Not all Digital Marketing avenues may be appropriate for your brand, but if they are, Team TIS will create a strategy and follow up with all necessary assets such as graphics, content/copywriting, analytics, and more. Web Analytics Data nerds, represent! This is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize ROI. This is what gives us insight into how to be more efficient with marketing time and budgets. Conversion Rate Optimization Conversion rate optimization (CRO) is critical to any digital campaign. The CRO process involves understanding how users move through your site, what actions they take, and what's stopping them from completing your goals. Goals could include micro-conversions such as clicking a link, viewing a video, subscribing to email or macro-conversions like making a purchase. The ultimate goal is to align a website visitor’s motivation with their post-click intentions. However, there are many challenges that must be overcome to improve conversion rates. The Image Shoppe takes a data-driven approach using insights from tools such as Google Analytics, Hot Jar and other software platforms to test and align content that will generate and achieve the desired action. Customer Relationship Management (CRM) CRM is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer-service relationships and assisting in customer retention and driving sales growth. There are hundreds of CRM software platforms but the most commonly known platform is Salesforce. Content Marketing Content marketing is just that—marketing that involves the creation and sharing of relevant and branded content (e.g. blog, videos, photos, copy, social media posts, etc.) to promote a brand’s services or products. All content that is created for your brand should be strategic, well-thought-out, purposeful, and valuable for your audience. Digital Audits A Digital Audit involves an in-depth look into any combination of a brand's digital platforms, including Google AdWords, Bing Ads, SEO, social media, digital content, among other potential digital assets. Team TIS reviews all areas of digital deemed necessary by our team and creates a report with improvement recommendations for review by your team. eCommerce Simply put, eCommerce is the act of purchasing commercial goods online. The Image Shoppe has experience with the design, development, monitoring, and digital advertising of eCommerce sites for optimal sales and success. Email Marketing Even with the presence of social media, email still reigns as the most effective marketing tool for businesses. Email allows you to feed content and promotions directly to your core audience, keeping them engaged and loyal to you. Whether you already have an aggregate email system in place or are ready to enter the email marketing world, TIS is here to help. We offer a variety of services for email marketing, including account setup, template design and development, list conglomeration, copywriting and scheduling. MailChimp, Constant Contact and Campaign Monitor are a few examples of email marketing software we’re more than happy hook up for you. Native Advertising Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it's placed. Native ads match the visual design of the website they live within and look and feel like natural content. Kinda sneaky, eh? ; ) There are five core native ad formats: In-Feed Native Ads, Promoted Listings, Content Recommendation Widgets, Custom Content Units, and In-Ad. If you're interested in learning more about each of these, let us know. Paid Search (SEM) Otherwise known as SEM, this is an umbrella term for a form of digital marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). SEM methods include search engine optimization (SEO), pay-per-click (PPC), contextual advertising, digital asset optimization, and paid inclusion. Oof—lots of acronyms! Again, something to be left to the professionals. Search Engine Optimization (SEO) Better known as SEO, this is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic and increase awareness within search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. This is an ever-changing colossal beast that’s best left to the professionals, to be frank (like TIS). Social Media Let's talk social! Facebook, Twitter, Instagram, LinkedIn—you name it. Our team provides strategic social media expertise and works directly with account teams and clients to create content calendars and a posting schedule based on your budget and needs. We can take full responsibility of running your social accounts, work one-on-one with member(s) of your team, or provide guidance for one of your internal team members to run your accounts, as well. Technical SEO Audits With the help of some handy-dandy online tools, Team TIS is able to take a deep dive into your website's SEO efforts and pinpoint specific areas that are seen as "errors" to a search engine—from meta tags and descriptions to images, title tags, and more. Once we compile our results, we create a detailed recommendations report for improvements to ensure your website is optimized for all search platforms.