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Social Media

Strategically Reach Your Audience

Social media marketing is one of the largest components of your marketing strategy today—no matter your industry. If you’re not grabbing attention in the digital world—both with paid and organic content—you’re missing out on major opportunities. There are dozens of platforms you can leverage to reach new and relevant audiences. We maximize efforts to ensure that you’re converting eyeballs into long-time customers.

Step 1: Discover

Before we ask you to hand over your login credentials and post away, our team of social media marketing experts meet with your key stakeholders to understand your company’s history with social media usage, current operations and desired outcomes. During Discovery, we deep dive into the following areas:

  • Social media audit of all your social media channels, including wins, areas for improvement and opportunities
  • Social media strategy and tactics, including organic posts, paid ads, brand reputation management, and more
  • Active social media channels, including Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, LinkedIn, and more
  • Social media marketing wins and shortcomings from previous or current campaigns
  • Goals you want to achieve and KPIs you want to monitor for progress

Step 2: Create

Discovery helps both of us understand how you’d like to utilize your channels moving forward. We create a social media guidelines PDF and marketing strategy, outlining the following components to set you up for digital marketing success:

  • Social media guideline PDF, including primary target audience, voice, content pillars, sample captions, and more
  • Recommended organic and paid social strategy direction, including design, messaging, social media channels, frequency, and budgets
  • Content calendar creation and posting, including post topics, images/graphics, frequency, scheduling, approvals and more

Step 3: Produce

Upon review and approval of your social media guideline PDF and proposal, our team produces all assets required to get your social media marketing initiatives up and running. Our in-house team of designers, videographers, photographers, copywriters, social media strategists and project managers ensure your project is tracking on time and on budget. Always.

Step 4: Manage

The Image Shoppe’s team of social media experts manage social accounts for our clients in three major models:

  • Plan management: Our team devises the social media strategy for your team to execute.
  • Hybrid management: Our team collaborates with yours to post and manage all social media channels.
  • Full management: Full responsibility for planning and posting your social media content.

Depending on which level of engagement you choose, our in-house team manages and monitors the appropriate aspects of your social media marketing, reporting back monthly or quarterly with the progress of your campaign and redirecting priorities as needed to ensure your organization reaches desired goals and established KPIs.

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Call us at 616.330.1003 or hit the form below.