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Our entire world primarily lives in the digital plane these days, especially when it comes to brands. You see brands everywhere on the web—whether it be social media, websites, display ads, search ads… the list goes on and on. Not all digital marketing avenues may be appropriate for your brand, but if they are, The Image Shoppe creates a strategy and follows up with all necessary assets such as graphics, content/copywriting, analytics and more.

Our Web Development Process

Our website design and development process always keeps the end-user in mind—from the beginning stages of site planning and content development to wire-framing, design and on through development, testing, and finally, launch.

We have years of experience developing in many popular content management systems (CMS) like WordPress, SquareSpace, Wix, and our most recommended platform, ExpressionEngine. We make an appropriate CMS recommendation based on your brand’s unique content needs to ensure ease of use from launch day and for years to come.

The Basic Web Development Process

Our tried-and-true web development process has been tested for years and evolved over time to remain as efficient as possible and up to industry standards. At the most basic level, our web development process follows these steps:

  1. Planning collaboratively with the client
  2. Content Development with your subject matter experts and our in-house copywriter
  3. Design from our UX web designers
  4. Web Development with our in-house, professionally trained web developer
  5. Launch after client reviews and approvals
  6. Post-Launch & Training so our clients feel confident making minor changes on their own

Additional planning and development may be required for sites with additional functionality like e-commerce, CRM or other marketing automations.

Implementations and enhancements we can add to your site include:

  1. Member/User Systems
  2. Payments/E-Commerce Systems
  3. Customer Relationship Management Systems
  4. Dynamic Content
  5. Intuitive/Interactive Design
  6. Application Program Interface
  7. Blog/News Management
  8. Document Management
  9. Directory Listings
  10. Social Media Integration
  11. Integrated Dynamic Search
  12. Dynamic SEO Integration
  13. Accessibility Driven


Websites are the center of your digital marketing universe. Let The Image Shoppe help you plan, message, develop, maintain and grow your digital presence with a custom site to fit your unique needs.

Related Work

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Any of our services piquing your interest? Let us know how we can help!

Call us at 616.330.1003 or hit the form below.