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WMU Dining Services

The Image Shoppe worked with Western Michigan University's dining services to create brands for three new on-campus dining concepts. All of the three locations are fast-casual concepts that serve different types of cuisine: one Latin American-inspired concept, one pizza concept and one fresh market concept. Team TIS started with our in-depth Discovery process with WMU's stakeholders to uncover the unique differentiators of each location including target audience, brand narratives, mission, vision and values. From there, we brainstormed and finalized names for all three concepts, followed by logos and an all-encompassing Brand Manual.

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OUR WORK

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