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TIS Brand Projects 2017
By: ROB McCARTY
BrandTISBITS
Dec 28, 2017

So Long, 2017: The Image Shoppe’s Top 5 Branding Projects This Year

And just like that, 2017 is coming to a close. Damn, this year flew by... but time truly does fly when you're working on a bunch of super-awesome branding projects for your allies. ; )

This was a big year for Team TIS: we moved to our new office on Grand Rapids' west side, launched our brand-new website, and most importantly, we gained a lot of amazing new allies and strengthened relationships with our long-standing ones. As we get ready to close out this calendar year, let's take a quick look at five of our favorite projects we worked on in 2017.

The Image Shoppe's Top 5 Branding Projects of 2017

Bistro Bella Vita

We started out the year working with our client of 17 years, Bistro Bella Vita, on a complete brand overhaul. TIS took Bistro Bella Vita through our in-depth Discovery process to dive deep into their current brand and identify where we could make updates to keep the brand relevant to today, well-timed for their twentieth anniversary. After completing the Discovery process (mind-mapping, internal and external interviews and surveys, market/competitive research, etc.), TIS made the following updates for BBV:

  • Branding assets: Big idea, messaging, positioning, tagline, logo, design elements
  • Digital assets: Website, social media graphics, photography, email marketing
  • Print assets: In store and external signage, business cards, menu design
  • Other: 20th Anniversary party planning

The team at Essence Restaurants also made in-store updates, including new tables, chairs, paint, Cellar Table, and a refreshed Private Dining Room. Click here to view more of our work for BBV.

Follow Bistro Bella Vita on Facebook to stay up to date on their daily and weekly specials!

Align: The Rapid's Transit Improvement Study

After years of working with The Rapid, Laker Line and other bus rapid transit (BRT) lines across the country, TIS partnered with The Rapid on their latest project—Align: The Rapid's Transit Improvement Study. Through the Align study, The Rapid aims to ensure a better ridership experience for all riders in Grand Rapids and its surrounding communities.

TIS worked on the following for the Align study:

  • Branding assets: Naming, logo, tagline, design elements
  • Digital assets: Website, social media graphics, infographics
  • Print assets: Event signage, internal bus signage

We're so grateful to be part of this multi-year project to improve the transit experience in the Grand Rapids area! Click here to view more of our work for Align, and be sure to follow The Rapid on Facebook for project updates.

Xtreme RFID

TIS began working with Xtreme RFID, a Cascade Engineering company, at the end of 2016 on a complete brand overhaul. We began the Discovery process at the end of 2016 with our mind-mapping session and a brand audit, and in 2017 created and implemented the following for Xtreme:

  • Branding assets: Big idea, messaging, positioning, logo, tagline
  • Digital assets: Website, social media graphics, email template
  • Print assets: Business cards, sell sheets

We've loved having the Xtreme RFID team as our ally and look forward to strengthening this relationship! Click here to view more of our work for Xtreme.

Event Garde & Healthy By Association

Another long-standing client, TIS worked extensively with Aaron Wolowiec and his team this year on both of his brands: Event Garde and Healthy By Association (HBA), a group for association and hospitality professionals to set goals, share their workout accomplishments, exchange healthy recipes and, above all, stay motivated in their health and wellness journey. During 2017, TIS gave Event Garde an updated look and helped establish a defined brand for Healthy By Association. 

TIS completed the following for Event Garde:

  • Digital assets: Website, social media graphics, email template, digital ads
  • Print assets: Business cards

TIS completed the following for HBA:

  • Branding assets: Messaging, positioning, logo, tagline, branded hashtags
  • Digital assets: Website, social media graphics, email template, digital ads
  • Print assets: Business cards, apparel line: HBApparel

Interested in learning more? Click here to view more of our work for Event Garde, and click here to join HBA on Facebook!

Coach House Accents

TIS has worked with the team at Coach House Accents and Lacks Home Products for several years now, so we were thrilled to help give their brand some updates this year. TIS accomplished the following for Coach House Accents:

  • Digital assets: Website, video storyboarding & script writing
  • Print assets: Sell sheets

We've got even more projects in the works for Coach House Accents in 2018—stay tuned! In the meantime, make sure to check out their website for their line of awesome garage door accents and windows.

Thanks to all our allies, friends and family who helped make 2017 one of the best years yet at TIS. We can't wait to see what's in store for 2018!

Interested in working with us? Click here to tell us how we can help you. Interested in working for us? We're hiring a Digital Media Specialist! Click here to read about the position.

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