GET TO KNOW TIS
WHAT IS AN AUTHENTIC BRAND?
How we got here
Our human capital is the most valuable asset we have. Our team today brings decades of combined experience with healthy diversity in culture, age and talent. But it wasn’t always this way. We took the first step years ago toward more inclusiveness in our workplace by stepping out of our comfort zones and being willing to see things from a different perspective, without judging that perspective.
Rob and I were on the leadership team for Equity Drinks—a grassroots group that brought community members together in safe spaces to openly discuss and learn more about how to advance equity in our community. This group later formed the Equity PAC in Grand Rapids. Through our journeys, we learned that the more diverse our viewpoint, the more valuable the discussions, our work and our mutual success.
We embrace and encourage our employees’ differences in age, color, disability, ethnicity, marital status, gender expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status and other characteristics that make our employees unique.
– Karen Tracey
To reduce friction between the messages an organization sends and what the audience hears by creating authentic communications
To create, support and sustain authentic brands.
Honesty We achieve the best outcomes when we are genuine and truthful.
Collaboration We encourage the exchange of ideas to deliver higher value.
Inclusiveness We strive to include people who have diverse cultural backgrounds and beliefs to achieve better outcomes.
Creativity We applaud curiosity, dreaming big, inventive problem solving, mess-making and resting well to refuel.
Sustainability We respect the needs of our people, planet and community, and work collectively to attain a just future for all.
The voices behind the marketing.
If authenticity is what separates one from the mountain of other businesses in their industry, our team is the branding world’s needle in a haystack. TIS is made up of real people with a real passion for what they do. We’re more than just a branding agency; We become your full-time partner in building authentic communications that speak to your business’ target audiences. Click on a TIS team member to learn more about each of us.