Since founding TIS, I have had the privilege of working with so many amazing people to build a creative portfolio spanning industries from retail to corporate to non-profit and everything in between. I firmly believe that if we are true to our purpose, we will thrive. When building authentic brands, the first question I ask is: what’s your why—the fundamental reason that drives you to do what you do? For me, that’s helping people define, create and share their authentic selves through their brand.

Karen Tracey
Managing Partner & Executive Creative Director
Affiliations & Awards
After Hours
- “Mama TIS”
- Tree-hugger and sustainability advocate
- Animal lover to the bone
- Color psychologist at heart