Since founding TIS, I have had the privilege of working with so many amazing people to build a creative portfolio spanning industries from retail to corporate to non-profit and everything in between. I firmly believe that if we are true to our purpose, we will thrive. When building authentic brands, the first question I ask is: what’s your why—the fundamental reason that drives you to do what you do? For me, that’s helping people define, create and share their authentic selves through their brand.
![](https://theimageshoppe.com/wp-content/uploads/2022/10/TIS_About_KarenTracey.jpg)
![](https://theimageshoppe.com/wp-content/uploads/2022/10/TIS_About_KarenTracey.jpg)
Karen Tracey
Managing Partner & Executive Creative Director
Affiliations & Awards
After Hours
- “Mama TIS”
- Tree-hugger and sustainability advocate
- Animal lover to the bone
- Color psychologist at heart