After spending over 11 years in both the corporate and non-profit worlds of marketing and design, I decided to shift into the role of an entrepreneur and open my own design firm. Having spent my entire career on the client side prior to opening Karen Tracey Design in 2000 (which became TIS in 2003), I “jumped sides” with an intimate understanding of exactly what the client wants and needs. This insight gives me the ability to really “get” what a client wants to communicate, and to use that ability to generate effectively targeted communications, both verbally and visually. Affiliations Grand Rapids for Animals Founder Creative Mornings Speaker Equity Drinks Leadership Team Equity PAC Member Local First Member AIGA West Michigan Member Grand Valley State University Alumna WMEAC Former Board Member
Recent blog posts from KAREN TRACEY The Power of Why in BrandingAsset 4 The Importance of Target Audience Profiles and Personas in Brand MarketingAsset 4 12 Days of Holiday Giving & Gifting in Grand RapidsAsset 4 Why Content Must ALWAYS Come FirstAsset 4 TIS Life: The Image Shoppe Sustainability Report 2017Asset 4 Hello, 2018! The Image Shoppe’s Branding, Marketing & Hiring New Year’s ResolutionsAsset 4 Q&A With Karen Tracey & Aaron Wolowiec: The Importance of Employee Engagement in Diversity & InclusionAsset 4 New Website, Who Dis? Introducing The Image Shoppe’s Brand-New Website!Asset 4 Top 4 Team-Building Exercises Your Employees Will Actually LoveAsset 4 Say Cheese! 4 Tips for a Successful Photo ShootAsset 4 How to Write Useful Content to Increase Web TrafficAsset 4 Our Commitment as an Ally: Tackling Diversity & Inclusion at TISAsset 4 New Year, New Work: Top 5 Projects of 2017Asset 4 Say ‘Yes’ to Sustainable Packaging!Asset 4 Sustainability Series: Brand Marketing and the Triple Bottom LineAsset 4 ‘TIS the Season of Giving: Volunteering with GRPS Homeless ProgramAsset 4 TIS Gets a Facelift: Introducing Our New Brand IdentityAsset 4 Why Color Psychology Matters in Brand MarketingAsset 4 Committed to B the Change: The Image Shoppe is Officially a Certified B Corp!Asset 4
Our Team ROB McCARTY ceo & partner Asset 4 KAREN TRACEY creative director & president Asset 4 TROY BEST vp client relations & partner Asset 4 GREG SMITH lead brand strategist Asset 4 LISSA VanderJagt art director Asset 4 AARON SCHAUT lead web developer Asset 4 MARK BOLEK sr. graphic designer Asset 4 NATALIE TOPALIAN copywriter Asset 4 ZACH GUY digital account manager Asset 4 Lookin’ for a brand ally?Let’s chat. Send Usa Message.
