After spending over 11 years in both the corporate and non-profit worlds of marketing and design, I decided to shift into the role of an entrepreneur and open my own design firm. Having spent my entire career on the client side prior to opening Karen Tracey Design in 2000 (which became TIS in 2003), I “jumped sides” with an intimate understanding of exactly what the client wants and needs. This insight gives me the ability to really “get” what a client wants to communicate, and to use that ability to generate effectively targeted communications, both verbally and visually. Affiliations Grand Rapids for Animals Founder Creative Mornings Speaker Equity Drinks Leadership Team Equity PAC Member Local First Member AIGA West Michigan Member Grand Valley State University Alumna WMEAC Former Board Member
Recent blog posts from KAREN TRACEY Restarting Business in a COVID-19 WorldAsset 4 Strengthening Customer Relationships During the COVID-19 CrisisAsset 4 Marketing Your Mission & Core Values During the COVID-19 CrisisAsset 4 How to Modify Your Social Media Strategy Amidst COVID-19Asset 4 Pivoting Your SEO & SEM Strategy During the COVID-19 CrisisAsset 4 The Dos and Don’ts of Responding to the COVID-19 CrisisAsset 4 The Power of Why in BrandingAsset 4 The Importance of Target Audience Profiles and Personas in Brand MarketingAsset 4 12 Days of Holiday Giving & Gifting in Grand RapidsAsset 4 Why Content Must ALWAYS Come FirstAsset 4 Brand Marketing 101: Glossary of Branding & Marketing TermsAsset 4 Hello, 2018! The Image Shoppe’s Branding, Marketing & Hiring New Year’s ResolutionsAsset 4 Grand Rapids Community Spotlight: CreativeMornings GRAsset 4 Q&A With Karen Tracey & Aaron Wolowiec: The Importance of Employee Engagement in Diversity & InclusionAsset 4 Q&A With Rob McCarty & Darel Ross: The Importance of Business Owners Engaging in Diversity & InclusionAsset 4 How To Properly S.O.R.T. Your Waste at ArtPrizeAsset 4 3 Grand Rapids Creative Resources & Organizations We LoveAsset 4 Top 4 Team-Building Exercises Your Employees Will Actually LoveAsset 4 Feeling Uninspired? Here’s What You Should DoAsset 4 Say Cheese! 4 Tips for a Successful Photo ShootAsset 4 4 Useful Resources for Summer in Grand RapidsAsset 4 How to Write Useful Content to Increase Web TrafficAsset 4 Our Commitment as an Ally: Tackling Diversity & Inclusion at TISAsset 4 The Power of Your WordsAsset 4 Say ‘Yes’ to Sustainable Packaging!Asset 4 Practicing Sustainability in the OfficeAsset 4 Sustainability Series: Brand Marketing and the Triple Bottom LineAsset 4 ‘TIS the Season of Giving: Volunteering with GRPS Homeless ProgramAsset 4 Shop Local ‘til You Drop: Holiday Shopping in West MichiganAsset 4 Netflix + Gilmore Girls: Experiential Marketing Done RightAsset 4 TIS Gets a Facelift: Introducing Our New Brand IdentityAsset 4 S.O.R.T. it out: Our Contribution to Sustainability at ArtPrizeAsset 4 Why Color Psychology Matters in Brand MarketingAsset 4 People, Planet, Profit: Alternative Tools for Measuring Business PerformanceAsset 4 Committed to B the Change: The Image Shoppe is Officially a Certified B Corp!Asset 4 Why Women Need to be Strong Influencers in Business & EnvironmentAsset 4 Repurposing Content for Relevancy: Lessons Learned from the Gilmore Girls RebootAsset 4
Our Team ROB McCARTY ceo & partner Asset 4 KAREN TRACEY creative director & president Asset 4 TROY BEST vp client relations & partner Asset 4 GREG SMITH lead brand strategist Asset 4 LISSA VanderJagt art director Asset 4 AARON SCHAUT lead web developer Asset 4 MARK BOLEK sr. graphic designer Asset 4 ZACH GUY digital account manager Asset 4 Lookin’ for a brand ally?Let’s chat. Send Usa Message.
