I get my energy from working closely with clients and teammates to craft strategies that make a real impact. I originally earned a Psychology degree from GVSU, so I understand all the inner workings of the mind. In the early days of my marketing career, I spent time writing copy and managing projects before finding my niche in client-focused digital strategy. Now, I’m putting all that knowledge to good use in understanding customer journeys, data segmentation and human-centered design.