Since founding TIS, I have had the privilege of working with so many amazing people to build a creative portfolio spanning industries from retail to corporate to non-profit and everything in between. I firmly believe that if we are true to our purpose, we will thrive. When building authentic brands, the first question I ask is: what’s your why—the fundamental reason that drives you to do what you do? For me, that’s helping people define, create and share their authentic selves through their brand.