The Image Shoppe's Lake Michigan Beach Guide
Who | The Image Shoppe

Brand marketers who get to tell great stories.

What | The Image Shoppe

Marketing, branding, design, copywriting, web development, SEO, and more—all in one shoppe.

How | The Image Shoppe

We strategize the perfect mix of brand marketing, design, digital, and content development to give you the right solution.

Why | The Image Shoppe

We channel our creative passions into brand marketing because we believe in you.

When | The Image Shoppe

Whether you’re a startup company or an established business, we can help tell your story.

Where | The Image Shoppe

Located in the Uptown Business District of

Grand Rapids, MI.

Our why trumps our what every time.

The Image Shoppe wants to be the go-to resource for spirited organizations who have compelling stories to tell. Our culture inspires growth and support, a process that works, and a level of quality that embraces the triple bottom line. Our team, our clients, our neighbors, and our planet—they all really matter to us—and we choose to do what is right by them.

We want to partner with organizations to tell great stories that inspire others to tell ours.

Home is where the soul is.

Wealthy and Diamond is our home—heart and soul. We love our East Hills neighborhood, our Grand Rapids community and every business and personality in this place we live, work and play.

When to engage is just as important as how and with whom.

Depending on your stage in the business life cycle and your specific needs, exactly when we’ll shake hands varies.

Seed/Startups: You’ve had the “aha” moment and decided to start a business. At The Image Shoppe, we begin with positioning, message architecture, and naming, then on to logo development and identity collateral for starters.

Growth: Here we’ll give advice on strategy and planning, media buying, collateral development, digital presence, and social media, just to name a few.

Established/Expansion: In this stage The Image Shoppe will help you sustain the momentum with image marketing and campaigns, community/sustainability campaigns, growth strategies, and even employee development.

Mature/Exit: Let us assist with strategy for redefining your brand and products/services to fit a new marketplace, defining demographics, psychographics and personas, and an effective exit strategy.

Because design alone doesn’t solve problems.

We start with strategy and continue with a process for creative solutions that get results. Whether you’re just starting out or an established corporation, we’ll go deep to take your brand where it needs to go.

Our work is really just great storytelling.

And let’s face it—everybody loves a good story. We choose to work with people who we respect and trust so that we can get behind them and tell their stories.

After we’ve uncovered what makes you tick, we’ll prescribe a solution and process to get the results you need that may involve some combination of the following:

Messaging

Message Architecture: A hierarchy of communication goals that achieve a common vocabulary, gain consensus among stakeholders, and direct communication to your target audience. An upfront investment in prioritized messaging streamlines the design and copy processes, saving you time and money.

Positioning: An elevator pitch statement that ensures you are accurately positioned in the market in which you do business. A marketing strategy must be appropriately targeted and aligned before creative work commences, or all efforts are essentially just shooting in the dark.

Branding

Your identity is the most visible and important part of who you are as an organization. Brand encompasses far more than just your logo. Voice, personality, attitude, how you treat customers—all this is brand. We help you achieve an effective brand, from the name you choose for your company to your physical location, and maintain its consistency in your marketplace.

Websites

The web has its own challenges for representing your brand consistently and effectively. Our tested experience in web design and development turns that challenge into a creative, compliant and memorable opportunity for you and your audience.

Digital Marketing

Digital goes beyond just your website—there is a spectrum of other media like apps, web ads, email campaigns, e-newsletters, social media, video, and the list goes on. We give you a comprehensive rundown of each option and how it can serve your company’s communication needs. We follow through by delivering engaging content that fits the message, audience and platform.

Print Design

Far from dead, print can provide an audience with a very tactile and personal experience. We do it right by producing beautifully designed, content-rich layouts in the best medium for the intended message and audience.

A team of creatives committed to being your brand marketing ally.

TIS is a brand marketing ally who’s inspired to be a lifelong partner for our clients, community and planet. We go all-in to help businesses create transparent brands that engage their audiences openly. If you vibe with a kickass work-hard, play-harder attitude and have a crazy love for what you do, welcome to TISLife.

Our why trumps our what every time.

The Image Shoppe wants to be the go-to resource for spirited organizations who have compelling stories to tell. Our culture inspires growth and support, a process that works, and a level of quality that embraces the triple bottom line. Our team, our clients, our neighbors, and our planet—they all really matter to us—and we choose to do what is right by them.

We want to partner with organizations to tell great stories that inspire others to tell ours.

Home is where the soul is.

Wealthy and Diamond is our home—heart and soul. We love our East Hills neighborhood, our Grand Rapids community and every business and personality in this place we live, work and play.

When to engage is just as important as how and with whom.

Depending on your stage in the business life cycle and your specific needs, exactly when we’ll shake hands varies.

Seed/Startups: You’ve had the “aha” moment and decided to start a business. At The Image Shoppe, we begin with positioning, message architecture, and naming, then on to logo development and identity collateral for starters.

Growth: Here we’ll give advice on strategy and planning, media buying, collateral development, digital presence, and social media, just to name a few.

Established/Expansion: In this stage The Image Shoppe will help you sustain the momentum with image marketing and campaigns, community/sustainability campaigns, growth strategies, and even employee development.

Mature/Exit: Let us assist with strategy for redefining your brand and products/services to fit a new marketplace, defining demographics, psychographics and personas, and an effective exit strategy.

Because design alone doesn’t solve problems.

We start with strategy and continue with a process for creative solutions that get results. Whether you’re just starting out or an established corporation, we’ll go deep to take your brand where it needs to go.

Our work is really just great storytelling.

And let’s face it—everybody loves a good story. We choose to work with people who we respect and trust so that we can get behind them and tell their stories.

After we’ve uncovered what makes you tick, we’ll prescribe a solution and process to get the results you need that may involve some combination of the following:

Messaging

Message Architecture: A hierarchy of communication goals that achieve a common vocabulary, gain consensus among stakeholders, and direct communication to your target audience. An upfront investment in prioritized messaging streamlines the design and copy processes, saving you time and money.

Positioning: An elevator pitch statement that ensures you are accurately positioned in the market in which you do business. A marketing strategy must be appropriately targeted and aligned before creative work commences, or all efforts are essentially just shooting in the dark.

Branding

Your identity is the most visible and important part of who you are as an organization. Brand encompasses far more than just your logo. Voice, personality, attitude, how you treat customers—all this is brand. We help you achieve an effective brand, from the name you choose for your company to your physical location, and maintain its consistency in your marketplace.

Websites

The web has its own challenges for representing your brand consistently and effectively. Our tested experience in web design and development turns that challenge into a creative, compliant and memorable opportunity for you and your audience.

Digital Marketing

Digital goes beyond just your website—there is a spectrum of other media like apps, web ads, email campaigns, e-newsletters, social media, video, and the list goes on. We give you a comprehensive rundown of each option and how it can serve your company’s communication needs. We follow through by delivering engaging content that fits the message, audience and platform.

Print Design

Far from dead, print can provide an audience with a very tactile and personal experience. We do it right by producing beautifully designed, content-rich layouts in the best medium for the intended message and audience.

A team of creatives committed to being your brand marketing ally.

TIS is a brand marketing ally who’s inspired to be a lifelong partner for our clients, community and planet. We go all-in to help businesses create transparent brands that engage their audiences openly. If you vibe with a kickass work-hard, play-harder attitude and have a crazy love for what you do, welcome to TISLife.

Team

meet the people who make it happen...