Building a new brand presence for a Costa Rican Realty Firm
TIS worked closely with Brooke Bishop of Bishop Realty to craft an entirely new brand from scratch. We created a logo, developed a high-functioning website and built up a powerful brand presence on the web through SEO and social media.
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Benefit Summary
- Seamless management for Brooke’s team and an enjoyable browsing experience for the target audience—American and European expats
- Effortless content management through WordPress Elementor
- Lightning-speed performance and security through TIS hosting partner Verdant TCS
- Optimized Google Business listing to attract target audience
- Region-specific SEO landing pages that create prime positioning and visibility on search pages
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The Challenge
When Brooke decided to venture out and start her own realty firm, she was starting from scratch and with a limited budget. She wanted to have a brand experience that reflected the rich culture of the Central Valley in Costa Rica and still effectively speak to her primary target audience of American and European expats looking to relocate to the area.
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The Solution
TIS completed in-depth discussions with Brooke and researched Costa Rica’s Central Valley to fully understand the wants and needs of the realty firm. The result is a unique and vivid logo that holds the intricate details of the Sarchi culture. The new logo was also paired with an easy-to-manage and user-friendly website and fully optimized digital presence that specifically talks to her primary target audience.
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The Result
Bishop Realty began seeing immense success and growth shortly after launch. The brand was extremely well-received, has grown to include more agents at the firm and is continually garnering prime positioning in search among a small niche.
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