Careers We love to work with like-minded folks. If you value the same things we do—honest partnerships, contributing to the triple bottom line and using business as a platform to do good—shoot us a message! We’d love to learn how we can help you. INQUIRE ABOUT CAREERS Apply Here No Open Positions Digital & Social Marketing Specialist Reports to: Marketing Project ManagerLocation: Remote/Hybrid | Grand Rapids, MIPosition: Full-time To apply, send your resume to careers@theimageshoppe.com Download Job description as a pdf Job Purpose: This role is responsible for leading and managing the digital presence for our clients, ensuring measurable success across platforms including paid advertising, email and social media strategy. Responsible for defining, setting up, tracking, monitoring and reporting on digital advertising and email campaigns, while developing social media strategies that help clients maximize engagement and reach. You’ll serve as the go-to expert for best practices and planning, helping clients execute effective digital marketing campaigns. Job Responsibilities: Digital Advertising & Analytics (50%)Plan, implement, and optimize digital ad campaigns including display and PPC across platforms including Google, Meta (Facebook/Instagram), LinkedIn and othersTrack, analyze, and report on key performance metrics, providing insights and recommendationsManage ad budgets effectively to maximize ROIStay ahead of digital trends, platform updates and algorithm changesSocial Media Strategy & Planning (20%)Develop and recommend social media strategies tailored to each client’s goals and audienceCreate and maintain content calendars and posting schedules for TIS and client implementationProvide guidance on content best practices, engagement strategies and platform-specific tacticsConduct competitive analysis and monitor trends to refine strategiesConduct keyword researchEmail Strategy & Implementation (15%)Develop and execute TIS and client email marketing campaigns, including automated workflowsUtilize email automation tools (Mailchimp primary) to streamline marketing effortsBuild, test and schedule email campaigns in Mailchimp platformSegment and personalize email campaigns to enhance engagement and conversion ratesMonitor and reporting of email analytics (open rates, click-through rates, conversions, etc.) and optimize for better performanceSEO & Website Optimization (10%)Manage and optimize Yoast SEO settings for TIS and client websites to ensure best practicesConduct keyword research, meta descriptions and on-page SEO optimizationsEnsure proper content structuring, internal linking and readability for search performanceTrack and analyze SEO performance, adjusting strategies as needed to improve rankingsDigital Asset Management Platform (DAM) (5%)Oversee and maintain the digital asset management (DAM) platform, ensuring proper organization, tagging, maintenance, uploading and structureEstablish and enforce best practices for storing, retrieving and updating digital assetsEnsure easy access to necessary brand assets, images and media files for participating clients Qualifications: 3+ years of experience in digital marketing, social media strategy and digital advertisingProficiency with Google Ads, Meta Ads Manager, LinkedIn Ads and other digital ad platformsStrong understanding of SEO, analytics tools (Google Analytics, Meta Insights), and performance trackingExperience using social media management tools (Hootsuite, Sprout Social, Buffer, etc.)Ability to interpret data and adjust strategies for better performanceExcellent communication skills with the ability to present reports and strategies to clientsStrong organizational skills and attention to detail for planning and scheduling contentPreference given to candidates with expertise in hospitality, management, restaurants and tourism fields Team Culture: Hungry, Humble, Smart Team Culture is important to us at TIS and we follow Patrick Lencioni’s Ideal Team Player philosophy in which a truly ideal team player possesses all three qualities:Hungry – strong work ethic, self-motivated, always seek to do more and improve; don’t need to be pushed to contribute; naturally go above and beyondHumble – prioritizes team over self, acknowledges the contributions of others, open to feedback; doesn’t let ego get in the way of collaborationSmart – refers to emotional intelligence and interpersonal skills; understands how to work well with others, communicates effectively, navigates team dynamicsThis role requires the individual to collaborate with TIS partners, employees, consultants and vendors to ensure the highest level of creativity and integrity for TIS clients. About The Image ShoppeThe Image Shoppe (TIS) in Grand Rapids is a holistic branding partner for small- and mid-sized businesses in Michigan and beyond. With its team of branding and digital marketing experts, TIS is the go-to resource equipped to create and sustain authentic brands through effective strategy, inventive problem solving and high-quality creative and digital marketing services.Equal Employment OpportunityThe Image Shoppe (TIS) is an equal opportunity employer and does not discriminate based on race, color, religion, sex, national origin, age, disability or any other legally protected status. To apply, send your resume to careers@theimageshoppe.com Apply Here
