The Great Lakes (and Beaches) State

Michigan is home to some of the most incredible landscapes that are rare to find all in one state. Not many states are home to several thriving cities, forests, rolling hills, waterfalls, farmland, and our favorite—freshwater beaches. We may be biased to the Great Lakes (Lake Michigan in particular) as a brand marketing agency located in Grand Rapids, but we believe that Lake Michigan’s eastern coast is by far one of the best features of our state, and even the country.

To Protect and To Tap our Creativity

As a certified B Corp with a triple-bottom-line mentality (people, planet, profit), Lake Michigan is especially important to us. Our lakes and dunes are two of Michigan’s most significant natural resources, and we are dedicated to protecting these natural landscapes. Just as important, the lake is a place we retreat to recharge, seek inspiration, reflect, tap into our creativity, and simply relax and let go. Lake Michigan beaches are the most picturesque spots to do so.

Putting the Focus on the Beaches

Because we’re so partial to Lake Michigan, we wanted to spread the love and appreciation by creating this beach guide for you to use time and time again. With this guide, we set aside all the extras—lodging, entertainment, special events—and put the focus back on the beaches, honoring their beauty just as they are—raw, real and our natural hero. Whether you’re taking a road trip along the coast, planning a week-long vacation, or want to learn about a beach in a nearby town, our Lake Michigan Beach Guide will become your favorite go-to resource this summer. You’ll definitely want to bookmark this one for safe keeping!