Maximize your social media results
Sponsored Social Media increases Reach + ROI
Unlock the potential of sponsored advertising for your brand
Navigating the evolving landscape of social media
Social media surged in popularity in the early 2000s, beginning with MySpace’s skyrocketing popularity in 2004. From there, the social world grew into the platforms we know today: Facebook, Instagram, TikTok and more. Entrepreneurs and businesses of all sizes continue to flock to these platforms because they see the potential of these digital marketing tools to connect with their audiences and grow their brands. But the rules of the social game are constantly changing. Platforms have been throttling organic reach and limiting visibility.
For those in the B2B, B2C and G2C spaces, these ever-changing algorithms, which began in 2014, pose a big problem. Suddenly, the carefully crafted photos and videos, strategic posting schedules, daily updates and the time and money invested are no longer enough to garner the results these organizations are seeking. In fact, all that effort is only getting businesses 2–5% reach and visibility. Meaning that even if you’ve garnered 10,000 followers across your social accounts, you’re only reaching 500 people at a maximum.
If these frustrations resonate with you, then it’s time for a new solution—and TIS has just the thing: a sponsored approach to social media. By leveraging the power of paid advertising, our digital strategists can help you reach beyond your existing audiences and maximize your ROI. You’ll begin seeing genuine results in no time!
Limited experience and high turnover for double the cost
Organic approach: Traditional posting with little value
We’ve worked on our fair share of social media accounts, and our conversations with clients typically sound pretty similar. Does any of this hit home?
- You’re invested in hiring a Social Media Manager with an annual salary between $24,000–$50,000/year ($2,000–$4,200/month)
- This hire is a junior-level employee; “We need someone who gets social media”
- This person is balancing many disciplines like copywriting, digital strategy, website design, graphic design, videography and more
- This person needs to create content strategy, manage a content calendar, monitor and grow engagement, act as a customer service representative and perform data analysis
Getting lost in the noise
So, you’ve made this investment in a Social Media Manager. Has it garnered the results you’ve been looking for? Unfortunately, the answer we hear most often is “no.”
Normally, our team hears the following:
Anecdotal success stories
Everyone can point to at least one successful social media post in the past six years—but if your successes aren’t rooted in goal-driven data, they aren’t benefitting your business long-term.
2–5% reach & unpredictable results
Content only reaches a tiny fraction of your overall audience due to reach throttling.
Compulsive content, forced approach & viral fads
When you try to post every day, it’s inevitable that your content becomes compulsive as you try to keep up and your brand falls into traps chasing “viral” content.
Attrition & apathy
Your staff eventually loses interest in chasing unreachable results and you have to replace your Social Media Manager often.
Cynical content, fake news & "influencers"
In order to perform well on the algorithms, you find the need to position yourself like the cynical influencers and click-bait articles that can do lasting damage to reputable brands.
Organic = low ROI, high cost
When we calculate the hard costs of an organic approach, we often see the cost per 1,000 impressions (CPM) hovering around $27. That’s incredibly high. Compare that to the $3–$10 CPM it costs to advertise on Google or YouTube and you quickly understand why your social media strategy is suffering.
You’re putting your money in the wrong place when you solely focus energy in organic social. The Sponsored Social Media plan we recommend for many brands we work with will get you more results for half the cost.
Align your business goals with the social media expertise of our agency
SPONSORED APPROACH: Smarter Strategies, Better Results
If you resonate with any or all of the above statements you’ve read so far, then you’re beginning to realize that organic social media is no longer a viable or sustainable option for your brand. TIS offers a Sponsored Social Media approach that aligns your social media strategy with the expertise of our agency. Our senior-level staff supervise all aspects of your social media presence, including copywriting, design, videography, strategy and web development.
When you use our sponsored approach, you ensure the production of high-quality content that will increase your reach, engagement and valuable website traffic. We also provide access to advertising features that allow for behavioral and demographic targeting—meaning you have unlimited potential to reach your desired audience and grow your brand.
With our Sponsored Social Media approach, you can say goodbye to the frustration of ineffective organic social media strategies. TIS strategically produces results so that you can focus on what you do best—running your business.
Targeted and tailored to your audience—content that works
Our goal as your brand partner is to help you achieve your business goals in every way, and social media is an outlet that allows you to creatively showcase your brand’s personality in a way that counts. Our sponsored social approach helps with the following:
Contextual targeting ensures sticky messaging
Did you know Facebook algorithms can detect the quality of your content? We develop high-quality content and use contextual targeting to ensure the right message is delivered at the right time to the right person.
Behavioral targeting ensures website traffic & engagement
We develop a comprehensive strategy that uses behavioral targeting to drive web traffic, post engagement, app downloads and more.
Ad scheduling ensures your message is delivered at the right time
We schedule your ads to optimize your budget and ensure messaging relates directly to your goals when they matter most.
Your TIS team: strategist, designer, copywriter, analyst and developer
You get access to our complete team of senior-level strategists, designers and content creators.
Sponsored = high ROI, low cost
When you take a Sponsored Social approach with TIS you realize the following:
Unlimited followers & reach
You get access to a nearly unlimited audience of followers and beyond instead of the 2–5% you’re used to.
30,000 people/post X 5 posts/month; 15,000 views/month 1,800,000 views/year
You get reliable reach with less time spent creating content that doesn’t perform.
Expert data analysis
You get expert analysis of your content’s performance using actionable data.
$13 CPM
Your CPMs become half the price of an organic approach.
Sponsored approach: Investment levels
Sponsored Social Media Delivers Results That Help You Reach Your Business Goals
It’s time to say goodbye to tired content and say hello to real results that efficiently utilize your marketing budget.
With TIS, you can align your social media strategy with the expertise of our agency and ensure the production of impactful, storyful content that will benefit your brand. If you’re ready to unlock the potential of sponsored social advertising, contact us today to set up a call and learn more!
Investment Levels
BASIC
$2,000
4 posts/mo
125,000 impressions/mo
2 target audiences
Add community management for $500/mo
ENTREPRENEUR
$3,000
6 posts/mo
250,000 impressions/mo
2 target audiences
Add community management for $500/mo
ORGANIZATION
$4,000
8 posts/mo
350,000 impressions/mo
3 target audiences
Add community management for $500/mo
ENTERPRISE
$5,000
10 posts/mo
450,000 impressions/mo
4 target audiences
Add community management for $500/mo
Ready to begin your sponsored social plan and reach your full potential on social media?
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