SPONSORED SOCIAL MEDIA

SOCIAL MEDIA MARKETING 101

GLOSSARY OF TERMS

ORGANIC CONTENT

Content that relies on algorithms and engagement for reach.

SPONSORED CONTENT

Social media content that uses ad spend to drive results.

ORGANIC APPROACH

  • Social Media Manager or Contractor
  • Annual Salary $24k – 50k
  • Junior-level Employee
  • Balancing Multiple Disciplines

CREATE CONTENT & CONTENT STRATEGY

ORGANIZE CONTENT CALENDAR

MONITOR & ENGAGE WITH COMMUNITY

CUSTOMER SERVICE & PR

BASIC DATA ANALYSIS

GETTING LOST IN THE NOISE

ANECDOTAL SUCCESS STORIES

2 - 5% REACH & UNPREDICTABLE RESULTS

COMPULSIVE CONTENT, FORCED APPROACH & VIRAL FADS

ATTRITION & APATHY

CYNICAL CONTENT, FAKE NEWS & “INFLUENCERS”

SO WHAT'S MY RETURN?

ORGANIC APPROACH

50,000 FOLLOWERS = 2,500 REACH

2,500 PEOPLE/POST X 30 POSTS/MONTH

75,000 VIEWS/MO; 900,000 VIEWS/YEAR

Is It Really “Organic” If It Costs Twice As Much As Sponsored Content?

SPONSORED APPROACH

  • Social Media + Agency
  • Sponsored Content
  • Behavioral Targeting
  • Guaranteed Results
  • No More Frustration!

2X MORE IMPRESSIONS PER DOLLAR

GUARANTEED REACH & IMPRESSIONS

TARGETTED AUDIENCE & GEOS

HIGHER QUALITY CONTENT; NO MORE SHOTGUN APPROACH

TARGETED AND TAILORED TO YOUR AUDIENCE

CONTEXTUAL TARGETING ENSURES STICKY MESSAGING

BEHAVIORAL TARGETING ENSURES WEBSITE TRAFFIC & ENGAGEMENT

AD SCHEDULING ENSURES YOUR MESSAGE IS DELIVERED AT THE RIGHT TIME

YOUR TIS TEAM STRATEGIST, DESIGNER, COPYWRITER, ANALYST & DEVELOPER

SO WHAT'S MY RETURN?

SPONSORED APPROACH

UNLIMITED FOLLOWERS & REACH

30,000 PEOPLE/POST X 5 POSTS/MO

15,000 VIEWS/MO 1,800,000 VIEWS/YEAR

NO MORE MISSED POSTING

NO MORE STRESS

NO MORE LOW ENGAGEMENT

MORE TIME TO KICK BACK & HANDLE IMPORTANT TASKS

SPONSORED APPROACH
INVESTMENT LEVELS

Account setup fee: $2,500

Covers all client onboarding and advertising startup costs.

BASIC
$2,000

4 posts/mo

125,000

impressions/mo

2 target audiences

Add community management for $500/mo

ENTREPRENEUR
$3,000

6 posts/mo

250,000

impressions/mo

2 target audiences

Add community management for $500/mo

ORGANIZATION
$4,000

8 posts/mo

350,000

impressions/mo

3 target audiences

Add community management for $500/mo

ENTERPRISE
$5,000

10 posts/mo

450,000

impressions/mo

4 target audiences

Add community management for $500/mo

ON BOARDING PROCESS

ASSET COLLECTION

  • ACCOUNT CONNECTIONS
  • BRAND GUIDE
  • LOGO
  • IMAGES

KICKOFF/STRATEGY MEETING

FIRST QUARTER’S CONTENT CALENDAR

SET UP AUTOMATED REPLIES*

QUARTERLY PROCESS – 12 WEEKS

WEEKS 1-4: Deployment of content calendar, performance monitoring, end of month reporting, planning for the next cycle (1 hr. meeting)

 

WEEKS 5-9: Performance monitoring, content development, end-of-month reporting WEEKS 10 & 11: Content review, proofing and revisions (1 revision/post, revision period not to exceed 5 business days), content approvals

 

WEEK 12: Content scheduling and audience targeting

PROCESS REPEATS

HAVE A PROJECT IN MIND?

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