SPONSORED SOCIAL MEDIA
SOCIAL MEDIA MARKETING 101
GLOSSARY OF TERMS
ORGANIC CONTENT
Content that relies on algorithms and engagement for reach.
SPONSORED CONTENT
Social media content that uses ad spend to drive results.
ORGANIC APPROACH
- Social Media Manager or Contractor
- Annual Salary $24k – 50k
- Junior-level Employee
- Balancing Multiple Disciplines
CREATE CONTENT & CONTENT STRATEGY
ORGANIZE CONTENT CALENDAR
MONITOR & ENGAGE WITH COMMUNITY
CUSTOMER SERVICE & PR
BASIC DATA ANALYSIS
GETTING LOST IN THE NOISE
ANECDOTAL SUCCESS STORIES
2 - 5% REACH & UNPREDICTABLE RESULTS
COMPULSIVE CONTENT, FORCED APPROACH & VIRAL FADS
ATTRITION & APATHY
CYNICAL CONTENT, FAKE NEWS & “INFLUENCERS”
SO WHAT'S MY RETURN?
ORGANIC APPROACH
50,000 FOLLOWERS = 2,500 REACH
2,500 PEOPLE/POST X 30 POSTS/MONTH
75,000 VIEWS/MO; 900,000 VIEWS/YEAR
SPONSORED APPROACH
- Social Media + Agency
- Sponsored Content
- Behavioral Targeting
- Guaranteed Results
- No More Frustration!
2X MORE IMPRESSIONS PER DOLLAR
GUARANTEED REACH & IMPRESSIONS
TARGETTED AUDIENCE & GEOS
HIGHER QUALITY CONTENT; NO MORE SHOTGUN APPROACH
TARGETED AND TAILORED TO YOUR AUDIENCE
CONTEXTUAL TARGETING ENSURES STICKY MESSAGING
BEHAVIORAL TARGETING ENSURES WEBSITE TRAFFIC & ENGAGEMENT
AD SCHEDULING ENSURES YOUR MESSAGE IS DELIVERED AT THE RIGHT TIME
YOUR TIS TEAM STRATEGIST, DESIGNER, COPYWRITER, ANALYST & DEVELOPER
SO WHAT'S MY RETURN?
SPONSORED APPROACH
UNLIMITED FOLLOWERS & REACH
30,000 PEOPLE/POST X 5 POSTS/MO
15,000 VIEWS/MO 1,800,000 VIEWS/YEAR
NO MORE MISSED POSTING
NO MORE STRESS
NO MORE LOW ENGAGEMENT
MORE TIME TO KICK BACK & HANDLE IMPORTANT TASKS
SPONSORED APPROACH
INVESTMENT LEVELS
Account setup fee: $2,500
Covers all client onboarding and advertising startup costs.
BASIC
$2,000
4 posts/mo
125,000
impressions/mo
2 target audiences
Add community management for $500/mo
ENTREPRENEUR
$3,000
6 posts/mo
250,000
impressions/mo
2 target audiences
Add community management for $500/mo
ORGANIZATION
$4,000
8 posts/mo
350,000
impressions/mo
3 target audiences
Add community management for $500/mo
ENTERPRISE
$5,000
10 posts/mo
450,000
impressions/mo
4 target audiences
Add community management for $500/mo
ON BOARDING PROCESS
ASSET COLLECTION
- ACCOUNT CONNECTIONS
- BRAND GUIDE
- LOGO
- IMAGES
KICKOFF/STRATEGY MEETING
FIRST QUARTER’S CONTENT CALENDAR
SET UP AUTOMATED REPLIES*
QUARTERLY PROCESS – 12 WEEKS
WEEKS 1-4: Deployment of content calendar, performance monitoring, end of month reporting, planning for the next cycle (1 hr. meeting)
WEEKS 5-9: Performance monitoring, content development, end-of-month reporting WEEKS 10 & 11: Content review, proofing and revisions (1 revision/post, revision period not to exceed 5 business days), content approvals
WEEK 12: Content scheduling and audience targeting
PROCESS REPEATS
HAVE A PROJECT IN MIND?
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