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Case Study: Our Community’s Children

Creating solid brand identities and consistent messaging with Discovery and extensive research.

“The Image Shoppe created colorful and creative logos that truly reflect our brand and tie all our programs together. And now, we have language and consistent messaging that emphasize who we are and what we do. They are a great team to work with and produce amazing results!” -Lynn D. Heemstra, Executive Director

MAIN BENEFIT

The Image Shoppe worked with Our Community's Children (OCC) and The ELO Network on a gamut of branding services, starting with our Discovery process. In our mind-mapping session, we determined OCC and its partner organizations struggled with an identity issue that required realignment and rebranding in order to better communicate its services and align its stakeholders around a common purpose. From the results of the mind-mapping session, TIS went on to facilitate surveys and focus groups with key stakeholders, create updated positioning and messaging, taglines, parent logo and sub-logos in the branded family, a Brand Manual, website design, and a variety of collateral materials.

BENEFIT SUMMARY

OCC and ELO had some confusion in their market that required us to get to a deeper understanding before setting out to rebrand ELO. We first had to take a deep dive with our Discovery and Mind-mapping sessions to determine their organizational structure and how best to communicate what their various programs offer children in our community.

We helped them define their various audiences and develop appropriate narratives and messaging for a better user experience within each organization.

Team TIS rebranded five initiatives to align with the strategic direction of the organization.

We developed strategy and collateral materials to support the updated OCC and ELO brands.

STORY TELLING

THE CHALLENGE

TIS was originally hired by Expanded Learning Opportunities (ELO) Network to help update the brand by developing a marketing plan and strategy for ELO. What we quickly found out was that ELO’s challenges in messaging stemmed in part from different organizations and initiatives within the Our Community's Children (OCC) program set.

THE SOLUTION

After leading the team through a full Discovery and Brand Audit, including research to realign and rebrand for better communication of services, Team TIS determined a common purpose for stakeholders. After both processes, we came to a solution to define the alignment of organizations within OCC. To implement these changes, we utilized surveys, focus groups, and our positioning and messaging exercises to come up with a solution to eliminate brand confusion for their target audiences.

THE RESULT

After all of our research and branding exercises, we developed a new brand family under the OCC umbrella of programs and initiatives with separate identities. We delivered OCC a new parent logo and sub-logos, a brand manual and snapshot, marketing strategy, web design, and several print pieces like stationery and collateral marketing assets.