TIS supported 3Fifteen by consolidating seven cannabis brands under single ownership into one solid, powerhouse brand. Alongside naming the brand, creating the logo and visual identity, and developing all messaging, narrative and voice, we also built a digital marketing platform, app, loyalty program and interior and exterior store signage. We also acted as their Fractional CMO for eight months to help them build and structure their marketing team, manage their public relations and vendor management infrastructure, and help them pivot to online sales during COVID.
This rapidly growing retailer had 7 different brands operating under single business ownership and desperately needed a unified brand and message for all its stores to better manage store assets, sales and marketing.
We created a unified brand for all 7 stores that included a new name, logo, brand foundation (mission, vision, values, brand promise, narrative, strategy), a master store signage plan, merchandise and all marketing activities including deals, promotions, outdoor campaigns and social media management. We also quickly pivoted all stores to an all-online retailer during COVID, which hadn’t existed prior, with a website that allowed them to do online sales for all stores.
