vcanopyadmin

Thinking of opening your own ad agency, marketing firm, or becoming an entrepreneur of some sort? No matter what industry you’re in, discovering and owning your WHY is essential to building a great brand.

Getting your brand on social media isn’t just about quickly creating a Facebook page or Instagram account; deciding which social platforms are most appropriate for your business is essential to reaching your business goals. More on that in this post.

There are plenty of unanswered questions for business leaders who have never forayed into the world of digital ad buying or social media advertising. One of the biggest questions we’ve been asked by execs is whether or not digital advertising on social media showed positive ROI. So, does it?

Michigan is home to some of the most incredible landscapes that are rare to find all in one state. Not many states are home to several thriving cities, forests, rolling hills, waterfalls, farmland, and our favorite—fresh water beaches.

Not only is it essential for your company to understand and implement hiring best practices and to have a solid grasp on your brand’s values to attract high-quality employees—it’s just as important to have your brand reputation in check before you begin recruiting.

A designer’s job is to lead the reader’s eye around a page. Every element is a cue to the reader where to start and where to head next. Many factors come into play when establishing the hierarchy of all the elements on a page: Size, scale, height, color, contrast, foreground elements, background elements, type weight, even the eye direction of a person in an image.

Everyone’s been getting a good laugh out of using FaceApp to see what they’ll look like in their elder years… until they learned that using the app may be a big compromise to personal privacy. Or is it?

Your brand’s website is your ”secret weapon’’ that you can leverage to attract job seekers to apply for open positions at your company. But first and foremost, you need to get one major thing in a good place before you make high-quality hires: your brand.

In a digital world, some may say that print no longer has a place in this world—but I argue differently. As long as we haven’t entirely immersed ourselves in a digital world, print design will always have a place in the world of advertising and marketing and beyond.

The foundations of a brand are not just meant to be built and then left alone. Over the months and years that your brand is public-facing, serving customers and gaining a client base, it will naturally build a reputation, for better or for worse. Your reputation will be shared with the world, and how you respond to all those reviews and comments matters.