3 Reasons to Hire a Marketing Agency
More times than not, hiring a marketing firm or agency is the smartest investment for your brand, versus hiring a marketing coordinator or manager. Here arw 3 reasons why you should hire a marketing agency.
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How to Welcome Generation Z Into the Workplace
With every new generation entering the workforce there are bound to be cultural shifts, old processes challenged and new ones being introduced. This is no different with the incoming Gen Z young professionals. Learn how to welcome Gen Z into the workplace for a seamless transition.
How to Maximize Your Marketing Budget
You don’t need a Fortune-500-sized marketing budget to reach your KPIs and get stellar results. Here’s how to maximize your marketing budget year over year.
Strengthening Customer Relationships During the COVID-19 Crisis
Struggling to maintain, strengthen or formulate new relationships with your customers or clients without face-to-face interaction? Learn strategies and tactics for how to strengthen your customer relationships as we navigate the COVID-19 world.
How Brands Can Help During the COVID-19 Crisis: Tips from Google
Consumer behavior is changing day to day amidst the pandemic, and it’s important for brands to step up to the plate to support them in a relevant, authentic way. Learn how your brand can make an impact on your audience with these 5 tips from Google.
Marketing Your Mission & Core Values During the COVID-19 Crisis
The COVID-19 crisis isn’t just affecting the “tangible” parts of brands, like content, social media and SEO—it also is a test of your brand’s mission and core values. This week’s webinar episode with Event Garde and The Image Shoppe explore how to continue to live out your mission and core values amidst COVID-19.
The Dos and Don’ts of Responding to the COVID-19 Crisis
In the first episode of our webinar series, Branding & Marketing Best Practices Amidst COVID-19, we discuss The Dos and Don’ts of Responding to the COVID-19 Crisis.
5 Steps to Break Through a Creative Block
We all get into a comfortable place, especially when it’s the same routine Monday through Friday, nine to five. Have you ever realized as you’re designing a layout for one of your clients that it is starting to look strikingly similar to the one you just created last week for a different client? We’ve all …
Reward Your Brand Ambassadors: The Ins & Outs of Running a Loyalty Program
No matter what industry you’re in, you’ve probably heard of or directly interacted with some form of a loyalty program—whether for employees, customers or both. As the years have passed, loyalty/rewards programs have become increasingly commonplace—especially with the rise of technology in email marketing, social media and phone apps. But before these things were even as prevalent as they are today, loyalty-type programs have been around for some time. And when executed properly, they yield pretty impressive results.
Logos that Stand the Test of Time
Bad logos and bad rebranding efforts exist everywhere you look—for both national and local brands.