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Creating authentic communications through channels that matter CTV and OTT advertising are changing the game for small- and mid-sized businesses that have never before had the means to promote their business through television. We’re increasingly seeing video as the top-performing source of content amongst audiences. And, as we already know, the digital landscape is an […]

Creating authentic communications through channels that matter Artificial Intelligence (AI) has been the talk of 2023, prompting endless conversations about its impact on our world—especially concerning what it could do to the workforce. As brand marketers, we see it seeping into every facet of our space. A good marketer knows that all brand touchpoints must

Creating authentic communications through channels that matter If you’re anything like me, you find comfort in experiences that bring you back in touch with a time when life was less encumbered and more carefree. While these types of experiences are as varied as we humans are unique, most of us can likely agree that at

Creating authentic communications through channels that matter User Experience (UX) and User Interface (UI) design are critical elements in the success of any digital product or service. UX design refers to the overall experience a user has when interacting with a product or service, while UI design specifically deals with the visual and interactive elements

OpenAI’s ChatGPT is a cutting-edge language model that has the ability to generate human-like text based on the input it receives. This technology has the potential to revolutionize the way businesses communicate with customers, offering a new level of efficiency and personalization in your digital marketing strategy. So, buckle up! We’re diving into the world

More times than not, hiring a marketing firm or agency is the smartest investment for your brand, versus hiring a marketing coordinator or manager. Here arw 3 reasons why you should hire a marketing agency.

With every new generation entering the workforce there are bound to be cultural shifts, old processes challenged and new ones being introduced. This is no different with the incoming Gen Z young professionals. Learn how to welcome Gen Z into the workplace for a seamless transition.

You don’t need a Fortune-500-sized marketing budget to reach your KPIs and get stellar results. Here’s how to maximize your marketing budget year over year.