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In the first episode of our webinar series, Branding & Marketing Best Practices Amidst COVID-19, we discuss The Dos and Don’ts of Responding to the COVID-19 Crisis.

We all get into a comfortable place, especially when it’s the same routine Monday through Friday, nine to five. Have you ever realized as you’re designing a layout for one of your clients that it is starting to look strikingly similar to the one you just created last week for a different client? We’ve all

No matter what industry you’re in, you’ve probably heard of or directly interacted with some form of a loyalty program—whether for employees, customers or both. As the years have passed, loyalty/rewards programs have become increasingly commonplace—especially with the rise of technology in email marketing, social media and phone apps. But before these things were even as prevalent as they are today, loyalty-type programs have been around for some time. And when executed properly, they yield pretty impressive results.

Bad logos and bad rebranding efforts exist everywhere you look—for both national and local brands.

Thinking of opening your own ad agency, marketing firm, or becoming an entrepreneur of some sort? No matter what industry you’re in, discovering and owning your WHY is essential to building a great brand.

Getting your brand on social media isn’t just about quickly creating a Facebook page or Instagram account; deciding which social platforms are most appropriate for your business is essential to reaching your business goals. More on that in this post.

There are plenty of unanswered questions for business leaders who have never forayed into the world of digital ad buying or social media advertising. One of the biggest questions we’ve been asked by execs is whether or not digital advertising on social media showed positive ROI. So, does it?

Michigan is home to some of the most incredible landscapes that are rare to find all in one state. Not many states are home to several thriving cities, forests, rolling hills, waterfalls, farmland, and our favorite—fresh water beaches.

Not only is it essential for your company to understand and implement hiring best practices and to have a solid grasp on your brand’s values to attract high-quality employees—it’s just as important to have your brand reputation in check before you begin recruiting.

A designer’s job is to lead the reader’s eye around a page. Every element is a cue to the reader where to start and where to head next. Many factors come into play when establishing the hierarchy of all the elements on a page: Size, scale, height, color, contrast, foreground elements, background elements, type weight, even the eye direction of a person in an image.