vcanopyadmin

Every year, the SEO experts at Moz create a survey which they distribute to other SEO experts who are asked to weigh in on their opinions and knowledge in various categories relating to local search engine ranking factors.

Over the last few weeks, we’ve talked about what a brand story is and how it works.

Last week, we talked about why you need a brand story. This week, we’ll talk about how they work.

Some sales are simple: it doesn’t take a lot of marketing savvy or consumer engagement to sell bottles of water on a hot day at a parade.

Growing up in the late 70’s and early 80’s, Choose Your Own Adventure books (and later the games) were popular activities for kids. If you ever read one of these books, you’d find that they had multiple storylines that lead to different outcomes based on the decisions you make during the story.

Unless you’ve been living under a rock, then you’re well-aware of the United Airlines disaster that went down on Sunday, April 9 in Chicago.

On March 15, TIS celebrated our first “B” day—the 1-year anniversary of becoming a certified B Corporation!

We’re big fans of the brand audit here at TIS. Brand audits are an in-depth process that gives you knowledgeable insight into your brand, how it’s perceived by the public and how it can be improved upon.

If you’re at all familiar with improv comedy, then you know that “Yes, and…” is the number-one rule in performing improv.

Words—spoken and unspoken—have the capability to express the simplest and most profound of thoughts, feelings, ideas, theories, and beyond, more so than you may ever have thought.