vcanopyadmin

We have some pretty stinkin’ influential people living and working in Grand Rapids, making great strides in the betterment of its people and community.

The Uptown commercial district—comprised of East Fulton, East Hills, Eastown, and Wealthy St.—has seen an incredible boom in development and popularity since its establishment in 2003.

It’s that time of year again! Every summer, the TIS group skips out of town for our annual retreat—a fun-filled day (or weekend) spending quality time together outside of the office.

My friends and coworkers think I am a minimalist, and to some extent it’s true.

The psychology behind how color communicates certainly gets more complex than that, especially when you consider how multiple colors layered together impact mood, productivity and behavior.

For those of us who work in marketing, you and the brands you represent have the opportunity to influence change on a greater scale.

Brand is defined by the choices you make, the values you keep, the stories you tell, and the stories told by others. It’s the fragile pact made with customers that can be built up together and made stronger, or slowly diluted until there is no trace of brand at all.

Let’s admit it: Advertising can be exciting, especially when a company is advertising for the first time to get business in the door, create revenue, or begin earning their place in the market.

Not only is perfection overrated, striving for it in both business and life is a waste of time, money and energy.

In the past couple years, email usage, design and targeting abilities have made many big strides.