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For those of us who work in marketing, you and the brands you represent have the opportunity to influence change on a greater scale.

Brand is defined by the choices you make, the values you keep, the stories you tell, and the stories told by others. It’s the fragile pact made with customers that can be built up together and made stronger, or slowly diluted until there is no trace of brand at all.

Let’s admit it: Advertising can be exciting, especially when a company is advertising for the first time to get business in the door, create revenue, or begin earning their place in the market.

Not only is perfection overrated, striving for it in both business and life is a waste of time, money and energy.

In the past couple years, email usage, design and targeting abilities have made many big strides.

If you’re late to the game, TIS has recently earned our certification as a B Corp! This means that it’s also our responsibility to seek tools for measuring business performance focused on the triple bottom line—people, planet and profit—rather than just the profit side of business.

We are so excited to announce after months of dedication, TIS is now an official certified B Corp! And we’re the first brand marketing agency in Michigan to do so.

I’ll be the first to admit that I’m a fairly obsessive person, and I dedicate a lot of time to my obsessions (unintentionally, I swear).

Each year toward the end of the semester, my inbox fills up with emails from graphic design students looking for jobs or internships.

A bad logo is a graphic designer’s worst nightmare, especially when it’s showcased on a large international scale.