Creating solid brand identities and consistent messaging with Discovery and extensive research.
TIS worked with Our Community’s Children (OCC) and The ELO Network on a gamut of branding services. In our Discovery process, we determined OCC and its partner organizations struggled with their identity and required realignment that better-communicated services and aligned stakeholders around a common purpose. Our results led us to facilitate surveys and focus groups, create updated positioning and messaging, tagline, parent logo and sub-logos, a brand manual, website design and collateral materials.
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Benefit Summary
- OCC and ELO had some confusion in their market that required us to get to a deeper understanding before setting out to rebrand ELO. We first had to take a deep dive with our Discovery session to determine their organizational structure and how best to communicate what their various programs offer children in our community.
- We helped OCC define their various audiences and develop appropriate narratives and messaging for a better user experience within each organization.
- TIS rebranded five initiatives under an OCC umbrella brand to align with the strategic direction of the organization.
- We developed strategy and collateral materials to support the updated OCC and ELO brands.
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The Challenge
TIS was originally hired by The ELO Network to help update the brand by developing a marketing plan and strategy for ELO. We quickly discovered that ELO’s challenges in messaging stemmed in part from different organizations and initiatives within the OCC program set.
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The Solution
After leading the team through a full Discovery and Brand Audit, including research to realign and rebrand for better communication of services, TIS determined a common purpose for stakeholders. After both processes, we came to a solution to define the alignment of organizations within OCC. To implement these changes, we utilized surveys, focus groups and our positioning and messaging exercises to come up with a solution to eliminate brand confusion for their target audiences.
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The Result
After all of our research and branding exercises, we developed a new brand family under the OCC umbrella of programs and initiatives with separate identities. We delivered OCC a new parent logo and sub-logos, a brand manual and snapshot, marketing strategy, web design and several print pieces like stationery and collateral marketing assets.
