TIS took Fishbeck’s leadership team through our Discovery process, which uncovered important truths about how the company would like to evolve moving forward in the coming years. Our well-researched and intentioned Discovery sessions informed our in-depth brand and marketing strategy for Fishbeck to position itself as the region’s only “All in One” service provider—leading to outputs like message hierarchy, Brand Snapshot, Brand Manual, website, ad campaign and the ultimate decision to update the brand’s logo and name.