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Fishbeck

The Image Shoppe worked closely with the former FTC&H, now Fishbeck, on a brand update in 2019, a process that was completed with much research and intention. We started with our coveted Discovery process, which led to outputs including message hierarchy, Brand Snapshot, Brand Manual, website, ad campaign, and the ultimate decision to update the brand's logo and name. Learn more about their decision to change their name here.

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