vcanopyadmin

Brands don’t just “stop working” overnight. It can sometimes be difficult to pinpoint exactly when it started to take a downturn, or what factors played into its demise—mostly because business owners are so heads-down in the business side of things that it’s easy to lose focus on the brand.

As a brand marketer, one of the biggest challenges when communicating with your target audience is doing so in an authentic way. Yet it is critical to do just that if you want your brand to be believable and gain trust and buy-in from your audience.

Hygge, the Scandinavian term for “coziness,” is all about a lifestyle shift to inspire happiness. Just as eliminating the messes from your lifestyle can reduce stress and cause mental clarity and calmness, eliminating the disorganized chaos from your designs can also evoke warmth, comfort, and trust in your brand.

Marketing automation capabilities have drastically progressed over the last few years, and 2019 is going to show continued progress, making our lives as marketers not only simpler but also giving us insight into better data, customer interaction and customer leads.

The success of your email marketing strategies largely depends on what specific metrics you measure and how you leverage them for your email campaigns. Monitoring the performance of your emails is never an option—it’s a must.

The Holiday Season shouldn’t just be about gifting—it’s also about giving back! Not sure where to source great gifts or send donations in Grand Rapids? Our 12 Days of Giving & Gifting Guide is the perfect resource for you!

Studies show that you’re more likely to attract higher-quality, more values-aligned talent on your website than you would on a job board or third-party platform. Your company’s hiring page goes well beyond a listing for all your open positions—it’s your “secret weapon” that you can leverage to attract job seekers to apply for one of your open positions.

Struggling to think up a unique and thoughtful holiday gift for your clients or customers? We’ve got your back! Here are a few unique and fun ideas that will keep your brand top-of-mind for your clients and customers.

We have experienced both design-first and content-first approaches to website-building, and we can confidently say that the content-first approach is always best, all of the time.

In the world of marketing (and any other industry, for that matter), there are many terms and definitions taught first in college, and even more so once you’re thrown into the field. While terms like branding, marketing, personas, demographics, etc. are part of our everyday vocabulary (Monday through Friday, anyway), they may not be part of folks’ vernacular outside of the marketing industry.