Uncategorized

You may think that planning and executing a successful photo shoot is easy-peasy, but there’s much more to it than simply showing up and having the photographer their thing.

It’s been hot, hot, hot in Grand Rapids this week—and the summer heat is here to stay, baby! Summer in West Michigan is pretty special for a number of reasons.

Follow this four-step content creation process, established by Epic Presence, to see a significant increase in your organic web traffic and SEO.

We all know that social media can be a pain in the butt sometimes, but it is pretty amazing to see how rapidly the capabilities of various social media have evolved over the years—especially on Facebook.

Every once in a while, we get a request for an email signature template.

Every year, the SEO experts at Moz create a survey which they distribute to other SEO experts who are asked to weigh in on their opinions and knowledge in various categories relating to local search engine ranking factors.

Over the last few weeks, we’ve talked about what a brand story is and how it works.

Last week, we talked about why you need a brand story. This week, we’ll talk about how they work.

Some sales are simple: it doesn’t take a lot of marketing savvy or consumer engagement to sell bottles of water on a hot day at a parade.

Growing up in the late 70’s and early 80’s, Choose Your Own Adventure books (and later the games) were popular activities for kids. If you ever read one of these books, you’d find that they had multiple storylines that lead to different outcomes based on the decisions you make during the story.