Creating solid brand identities and consistent messaging with Discovery and extensive research. TIS worked with Our Community’s Children (OCC) and The ELO Network on a gamut of branding services. In our Discovery process, we determined OCC and its partner organizations struggled with their identity and required realignment that better-communicated services and aligned stakeholders around a common purpose. Our results …
Recreating a reliable brand for this major Kent County municipality. As one of Kent County’s largest municipalities, it is especially critical for Kent County Road Commission (KCRC) to quickly and effectively communicate the most up-to-date road information to Kent County residents. TIS implemented a brand overhaul and new website design for KCRC to best represent its honest, …
Creating an agreed-upon standard for waste management for all Kent County municipalities to utilize for residential and business services. TIS partnered with Kent County, City of Grand Rapids and ArtPrize to create an improved waste management system for Grand Rapids events—S.O.R.T.—launched at the Grand Rapids Hispanic Festival 2016 and ArtPrize Seven. This was the first system all Kent County municipalities …
Creating and operating an authentic brand story for a Black-owned restaurant and cannabis business. Forty Acres Soul Kitchen had a unique and truly authentic restaurant concept for Grand Rapids but needed help tightening the brand and making it relevant for diners in GR despite several delays in opening dates and obtaining a liquor license. TIS created …
Building a powerhouse cannabis brand and adapting to the ever-changing rules of the industry. TIS supported 3Fifteen by consolidating seven cannabis brands under single ownership into one solid, powerhouse brand. Alongside naming the brand, creating the logo and visual identity, and developing all messaging, narrative and voice, we also built a digital marketing platform, app, loyalty program …
Building a high-minded cannabis brand. TIS worked with friend and entrepreneur Darel Ross to create a high-minded cannabis brand that aims to spread opportunity and wealth into the community while also sharing its own product line. We worked together to build the brand and design killer packaging for their go-to everyday and premium smokes. BACK …
Updating a trusted brand to reflect their reputation as an all-in-one service provider. TIS led the highly reputable FTC&H through a successful rebrand, updating its logo to attract a newer generation of architects, engineers, scientists and construction professionals while maintaining the integrity of its long-standing legacy. Part of the rebrand included the official transition of …
Reaching new markets for a legacy bank Union Bank has been the #1 Bank of choice for West and Central Michigan’s makers, builders and growers since 1934. As their brand marketing partner since 2018, TIS has been helping them grow their clientele in different markets around the greater Grand Rapids area. From marketing collateral to …
Creating a sleek, user-friendly website. Well House is a nonprofit organization in Grand Rapids offering safe, permanent, affordable housing for people experiencing homelessness. In need of a refresh on an outdated website, TIS worked with their team to build a clean, easy-to-use site that easily allows people to get involved with the organization. BACK TO …
Creating a custom, SEO-driven website. We worked with Universal Traffic Service (UTS) to build a high-functioning, SEO-driven website complete with custom graphics, strategic pages and a sound user experience. Their main goals in revamping their website were to create brand awareness through organic search and generate warm leads. With the help of our team of …
The Image Shoppe
PO Box 6093
Grand Rapids, MI 49516
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